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自动售货机投影
案例简介：有一个迷你满足每一个渴望。迷你加拿大公司自豪地在其最新的倡议中展示了这一点: 迷你自动售货机。在加拿大有史以来最大的全互动夜间投影中，迷你自动售货机展示了最新的 2011 迷你电脑，配有各种不同的颜色组合和配件, 最终表明没有人能像 MINI can 那样进行定制。它是如何工作的？路人能够通过发短信到短代码来选择他们选择的迷你与投影互动。这触发了他们选择的迷你以有趣的动画四处行驶，以商标厚颜无耻的迷你风格深入到自动售货机的底部。动画包括一个迷你鞭打通过一个动作包装弹球机，一个迷你做一些严重的甜甜圈，而自动售货机充满烟雾, 还有一个迷你突破自动售货机的玻璃，跳伞下来。随着动画的播放，个性化回复短信被发送给参与者，鼓励他们点击移动优化网页成为迷你 Facebook 粉丝。
自动售货机投影
案例简介：There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.
Vending machine projection
案例简介：有一个迷你满足每一个渴望。迷你加拿大公司自豪地在其最新的倡议中展示了这一点: 迷你自动售货机。在加拿大有史以来最大的全互动夜间投影中，迷你自动售货机展示了最新的 2011 迷你电脑，配有各种不同的颜色组合和配件, 最终表明没有人能像 MINI can 那样进行定制。它是如何工作的？路人能够通过发短信到短代码来选择他们选择的迷你与投影互动。这触发了他们选择的迷你以有趣的动画四处行驶，以商标厚颜无耻的迷你风格深入到自动售货机的底部。动画包括一个迷你鞭打通过一个动作包装弹球机，一个迷你做一些严重的甜甜圈，而自动售货机充满烟雾, 还有一个迷你突破自动售货机的玻璃，跳伞下来。随着动画的播放，个性化回复短信被发送给参与者，鼓励他们点击移动优化网页成为迷你 Facebook 粉丝。
Vending machine projection
案例简介：There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.
自动售货机投影
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Vending machine projection
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