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霍利考
案例简介：加拿大信用合作社协会正在 品牌活动中的人第一 将自己定位为加拿大的挑战者 五大银行 多伦多， 2019年10月28日在2019年中推出，加拿大信用合作社协会的 品牌活动-“你第一，银行第二”-在银行领域建立并合法化了一个新的类别。由杰斐逊营 (Camp Jefferson) 创作的作品庆祝了信用合作社的定义原则-突出了加拿大人在银行合作伙伴中寻找的东西， 以及信用合作社如何为其成员带来价值。 “研究 发现加拿大人在选择金融机构时非常愿意探索大型银行的替代方案-这意味着交流使信用合作社与众不同的原因可能会推动消费者的采用和信用合作社的商业价值。 加拿大信用合作社协会主席兼首席执行官玛莎·杜尔丁 (Martha Durdin) 说。“这项运动表明，统一加拿大信用合作社的声音和提高对信用合作社提供的价值的认识可能会对加拿大人产生积极影响 满足他们的财务需求。” 目标 在传达信用合作社在加拿大金融格局中发挥的重要作用，并植根于信用合作社的合作口头禅时，战略运动在不列颠哥伦比亚省和安大略省进行了社交，本地视频和搜索。它承认个人信用 加拿大人的需求和突出的客户的激情、想法和梦想-请 请在此处查看创意资产。 比较 对于活动前的品牌研究，最显着的结果是: 21% 的有利增长 信用社的印象; 可能性增加20% 考虑建立信用合作社; 以及 感觉增加了13% 对信用合作社的产品有更多的了解。 “ “以人为本” 的信用合作社银行方式正是加拿大人想要的 -- 然而，五大巨头正在花费数十亿美元进行营销，以确保它仍然是一个秘密，”杰斐逊营执行创意总监Guybrush Taylor说。 “'你第一，银行第二' 平台为整个类别提供了所需的声音，并强调了信用合作社如何提供传统银行无法提供的服务。” 建筑 在2019年竞选活动取得成功之后，加拿大信用合作社协会和杰斐逊营正处于扩大计划2020年的计划阶段。
霍利考
案例简介：Canadian Credit Union Association is putting people first in brand campaign Positions itself as a challenger to Canada’s Big-5 banks TORONTO, October 28, 2019 - Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. “Research found that Canadians were quite open to exploring alternatives to the big banks in their choice of financial institutions – this meant that communicating what makes credit unions different could drive both consumer adoption and business value for credit unions,” said Martha Durdin, president and CEO of the Canadian Credit Union Association. “This campaign demonstrated that unifying the voice of Canada’s credit unions and raising awareness of the value credit unions provide could have a positive impact on how Canadians meet their financial needs.” Aimed at conveying the vital role credit unions play in Canada’s financial landscape, and rooted in credit unions’ cooperative mantra, the strategic campaign ran on social, native video and search in British Columbia and Ontario. It recognized the individual credit needs of Canadians and highlighted clients’ passions, ideas and dreams - please see creative assets here. Compared to a pre-campaign brand study, the most notable results are: 21 per cent increase in favourable impression of credit unions; 20 per cent increase in likeliness to consider a credit union; and 13 per cent increase in feeling more informed around credit unions’ offering. “The ‘people-first’ banking approach of credit unions is exactly what Canadians are looking for - however, the Big-5 are spending billions in marketing dollars to ensure that it remains a secret,” said Guybrush Taylor, executive creative director at Camp Jefferson. “The ‘You First, Banking Second’ platform gives the entire category the voice it needs and highlights how credit unions deliver what traditional banks don't.” Building off the success of the 2019 campaign, the Canadian Credit Union Association and Camp Jefferson are in the planning stages of an expanded program in 2020.
Holycow
案例简介：加拿大信用合作社协会正在 品牌活动中的人第一 将自己定位为加拿大的挑战者 五大银行 多伦多， 2019年10月28日在2019年中推出，加拿大信用合作社协会的 品牌活动-“你第一，银行第二”-在银行领域建立并合法化了一个新的类别。由杰斐逊营 (Camp Jefferson) 创作的作品庆祝了信用合作社的定义原则-突出了加拿大人在银行合作伙伴中寻找的东西， 以及信用合作社如何为其成员带来价值。 “研究 发现加拿大人在选择金融机构时非常愿意探索大型银行的替代方案-这意味着交流使信用合作社与众不同的原因可能会推动消费者的采用和信用合作社的商业价值。 加拿大信用合作社协会主席兼首席执行官玛莎·杜尔丁 (Martha Durdin) 说。“这项运动表明，统一加拿大信用合作社的声音和提高对信用合作社提供的价值的认识可能会对加拿大人产生积极影响 满足他们的财务需求。” 目标 在传达信用合作社在加拿大金融格局中发挥的重要作用，并植根于信用合作社的合作口头禅时，战略运动在不列颠哥伦比亚省和安大略省进行了社交，本地视频和搜索。它承认个人信用 加拿大人的需求和突出的客户的激情、想法和梦想-请 请在此处查看创意资产。 比较 对于活动前的品牌研究，最显着的结果是: 21% 的有利增长 信用社的印象; 可能性增加20% 考虑建立信用合作社; 以及 感觉增加了13% 对信用合作社的产品有更多的了解。 “ “以人为本” 的信用合作社银行方式正是加拿大人想要的 -- 然而，五大巨头正在花费数十亿美元进行营销，以确保它仍然是一个秘密，”杰斐逊营执行创意总监Guybrush Taylor说。 “'你第一，银行第二' 平台为整个类别提供了所需的声音，并强调了信用合作社如何提供传统银行无法提供的服务。” 建筑 在2019年竞选活动取得成功之后，加拿大信用合作社协会和杰斐逊营正处于扩大计划2020年的计划阶段。
Holycow
案例简介：Canadian Credit Union Association is putting people first in brand campaign Positions itself as a challenger to Canada’s Big-5 banks TORONTO, October 28, 2019 - Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. “Research found that Canadians were quite open to exploring alternatives to the big banks in their choice of financial institutions – this meant that communicating what makes credit unions different could drive both consumer adoption and business value for credit unions,” said Martha Durdin, president and CEO of the Canadian Credit Union Association. “This campaign demonstrated that unifying the voice of Canada’s credit unions and raising awareness of the value credit unions provide could have a positive impact on how Canadians meet their financial needs.” Aimed at conveying the vital role credit unions play in Canada’s financial landscape, and rooted in credit unions’ cooperative mantra, the strategic campaign ran on social, native video and search in British Columbia and Ontario. It recognized the individual credit needs of Canadians and highlighted clients’ passions, ideas and dreams - please see creative assets here. Compared to a pre-campaign brand study, the most notable results are: 21 per cent increase in favourable impression of credit unions; 20 per cent increase in likeliness to consider a credit union; and 13 per cent increase in feeling more informed around credit unions’ offering. “The ‘people-first’ banking approach of credit unions is exactly what Canadians are looking for - however, the Big-5 are spending billions in marketing dollars to ensure that it remains a secret,” said Guybrush Taylor, executive creative director at Camp Jefferson. “The ‘You First, Banking Second’ platform gives the entire category the voice it needs and highlights how credit unions deliver what traditional banks don't.” Building off the success of the 2019 campaign, the Canadian Credit Union Association and Camp Jefferson are in the planning stages of an expanded program in 2020.
霍利考
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Holycow
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基本信息
- 广告战役： #Canadian Credit Union Association-影视-a128#
- 广告品牌： Canadian Credit Union Association
- 发布日期： 2000
- 行业领域： 商务服务
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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