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大创意
案例简介：加拿大信用合作社协会 (Canadian Credit Union Association) 于2019年中发起的品牌活动-“您第一，银行第二”-确立并合法化了银行领域的新类别。由杰斐逊营 (Camp Jefferson) 创作的作品庆祝了信用合作社的定义原则-强调加拿大人在银行合作伙伴中寻找的东西，以及信用合作社如何为其成员带来价值。 与活动前的品牌研究相比，最值得注意的结果是: 信用社的良好印象增加21%； 考虑建立信用合作社的可能性增加20%; 以及 对信用合作社的发行有更多了解的感觉增加了13%。
大创意
案例简介：Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. Compared to a pre-campaign brand study, the most notable results are: 21 per cent increase in favourable impression of credit unions; 20 per cent increase in likeliness to consider a credit union; and 13 per cent increase in feeling more informed around credit unions’ offering.
Big Ideas
案例简介：加拿大信用合作社协会 (Canadian Credit Union Association) 于2019年中发起的品牌活动-“您第一，银行第二”-确立并合法化了银行领域的新类别。由杰斐逊营 (Camp Jefferson) 创作的作品庆祝了信用合作社的定义原则-强调加拿大人在银行合作伙伴中寻找的东西，以及信用合作社如何为其成员带来价值。 与活动前的品牌研究相比，最值得注意的结果是: 信用社的良好印象增加21%； 考虑建立信用合作社的可能性增加20%; 以及 对信用合作社的发行有更多了解的感觉增加了13%。
Big Ideas
案例简介：Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. Compared to a pre-campaign brand study, the most notable results are: 21 per cent increase in favourable impression of credit unions; 20 per cent increase in likeliness to consider a credit union; and 13 per cent increase in feeling more informed around credit unions’ offering.
大创意
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Big Ideas
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基本信息
- 广告战役： #Canadian Credit Union Association-影视-a128#
- 广告品牌： Canadian Credit Union Association
- 发布日期： 2000
- 行业领域： 商务服务
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Canadian Credit Union Association is putting people first in brand campaign
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