Proudly made in Bangladesh|微电影,短视频,APP|广告营销案例【ADGuider广告指南】

自豪地在孟加拉国制造

案例简介：“中国制造”，“孟加拉国制造”，我们衣服里面的标签向我们展示了我们的衣服是在哪里制造的，但并不总是如何制造的。可持续时尚品牌Goat Organic Apparel推出了一款t恤，在其外部贴上 “制造” 标签。这是针对孟加拉国等制造业国家的低生产标准快时尚品牌的声明。拉维尼娅·巴克，山羊的创始人之一: “这件t恤是我们以人为本标准的基石。通过将我们的 “骄傲的孟加拉国制造” 放在外面，我们想表明我们不必隐藏我们的衣服是在哪里以及如何制造的，我们为此感到自豪。我们希望t恤的佩戴者也是这样。我们敢于让你找到一个高街时尚品牌，他会问心无愧地做同样的事情。“。山羊的理想是一成不变的，该品牌希望超越卖衣服的范畴，并开始了他们的行动平台，帮助真正重要的事业。孟加拉国等国家的数百万工人已经在努力获得公平的工资，而随着COVID危机的爆发，他们受到的打击更大。因此，这款 “孟加拉国制造的骄傲” t恤的收益将捐赠给标签背后的劳工组织，该组织为世界各地的纺织工人提供援助。荷兰柠檬花茶为山羊有机服装制作的电影广告，类别包括: 时尚、零售服务。

自豪地在孟加拉国制造

案例简介：‘Made in China’, ‘Made in Bangladesh’, the labels inside our clothes show us where our clothes are made, but not always how. Sustainable fashion brand Goat Organic Apparel launches a T-shirt where they place the ‘made in’ label on the outside. This comes as a statement against the low production standards fast fashion brands set in manufacturing countries such as Bangladesh. Lavinia Bakker, one of the founders of Goat: “This T-shirt is a cornerstone of our people first standards. By placing our ‘Proudly made in Bangladesh’ on the outside, we want to show that we don’t have to hide where and how our clothes are made, we are proud of it. And we would like the wearer of the tee to be that as well. We dare you to find a high-street fashion label who, with a clear conscience, will do the same.” With Goat’s ideals set in stone, the brand wants to go beyond selling clothes and has started their Taking Action platform with which they help causes that truly matter. Millions of workers in countries like Bangladesh were already struggling to get fair wages and with the COVID crisis, they are hit even harder. Therefore, the proceeds of this ‘Proudly made in Bangladesh’ T-shirt will be donated to Labour Behind the Label, a charity that provides aid to textile workers around the world. Film advertisement created by Lemon Scented Tea, Netherlands for Goat Organic Apparel, within the categories: Fashion, Retail Services.