An Amsterdam Bicycle Story|短视频|广告营销案例【ADGuider广告指南】

阿姆斯特丹自行车故事

案例简介：EntrySummary Veloretti 是阿姆斯特丹的一个小型自行车品牌。在欧洲各地网上出售自行车。自行车装在写着 “f * ck cars” 的盒子里，准备在家里轻松组装。简要介绍了德国和斯堪的纳维亚国家等即将到来的自行车市场的品牌，其定位需要与大多数自行车骑行的地方相关: 阿姆斯特丹, 荷兰。目标受众: 欧洲人 (20-35 岁) 没有意识到自行车可以是一种值得信赖的交通方式。但他们确实喜欢设计精良的东西。由于各种影响者和品牌合作，veroretti 被目标受众所熟知。由于这种方法，Veloretti 自行车大多被认为是设计自行车，并不以其耐用性而闻名。挑战是创造一个故事，展示一辆维罗雷蒂自行车不仅仅是一张漂亮的脸。简要解释 “阿姆斯特丹自行车故事” 展示了阿姆斯特丹的居民如何挑战他们的城市挑战，这要归功于他们坚韧而漂亮的盟友: 一辆自行车。这部电影将阿姆斯特丹描绘成终极测试区，拥有完美的测试面板: 阿姆斯特丹骑自行车者和他们疯狂的自行车行为。通过从这个角度展示阿姆斯特丹及其自行车居民，我们向即将到来的市场的目标受众展示了维罗雷蒂的可信度。如果一辆自行车能挑战这个城市，那么没有一个城市足够了。在电影的结尾，观众发现没有品牌的声音。这是日常证人的声音，总是在那里的人，直到现在还没有声音的人: 阿姆斯特丹自行车。Veloretti。

阿姆斯特丹自行车故事

案例简介：EntrySummary Veloretti is a small bicycle brand from Amsterdam. Selling their bicycles online throughout Europe. The bicycles are shipped in boxes that read ‘F*ck cars’, ready for easy assembly at home. The brief was to profile the brand for upcoming bicycle markets such as Germany and the Scandinavian countries, with a positioning that needed to be relevant for the place where most Veloretti Bicycles ride: Amsterdam, the Netherlands. The target audience: European people (20-35 y.o.) that don’t realize a bicycle can be a trustworthy form of transportation. But they do like something that’s well-designed. Thanks to various influencer and brand collaborations Veloretti is pretty well known by the target audience. As a consequence of this approach Veloretti Bicycles are mostly perceived as design bikes and not known for their durability. The challenge was to create a story that shows a Veloretti bicycle is more than just a pretty face. BriefExplanation ‘An Amsterdam Bicycle Story’ shows how the inhabitants of Amsterdam defy their city challenges, thanks to their tough and good-looking ally: a Veloretti Bicycle. The film portrays Amsterdam as the ultimate test area, with the perfect test panel: the Amsterdam cyclists and their crazy bicycle behavior. By showing Amsterdam and its cycling inhabitants from this point of view, we demonstrate the trustworthiness of Veloretti to the target audience in upcoming markets. If a bicycle can defy this city, there’s no city though enough. At the end of the film the viewer discovers there’s no brand voice over. It’s the voice of the everyday witness, the one who’s always there, the one that until now never had a voice: an Amsterdam Bicycle. A Veloretti.