Lemon Scented Tea's new campaign for Veloretti, ‘An Amsterdam Bicycle Story’, shows how Amsterdam inhabitants overcome obstacles, challenges and weather conditions on their trusted ally: a bicycle. The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart anycity.“There’s no place on Earth where people cycle more than in Amsterdam.Despite all the obstacles and obstructions that are put in their way”, saysFerry Zonder, founder of Amsterdam bicycle brand Veloretti. “With ournew European positioning ‘Outsmart your city’ we challenge people inother cities to outsmart their own city.Gijsbregt Vijn, Lemon Scented Tea said: “We use global brand Amsterdam as aplatform to demonstrate that Veloretti is so much more than a ‘prettyface’; it’s a cool and reliable way of transport.”The campaign will run in social media. Lemon Scented Tea is responsiblefor the creative concept, and Maarten Groen (DPPLR) directed.CreditsAgency: Lemon Scented TeaDirection and photography: Maarten GroenProduction agency: DPPLRDOP: Stephan PolmanSound: AudentityClient: Ferry Zonder, Dien de Winter