本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
绿色罪恶
案例简介：结果和有效性 我们从只有 10 个教区开始，但是由于瓜亚基尔大主教的支持，参与绿色罪恶的教区数量每天都在增加: 回收已经包括在布道和祈祷中; 越来越多的教区正在安装回收容器，甚至卑微的崇拜者也可以捐赠可回收物品作为金钱的替代。 创意执行 我们采访了瓜亚基尔大主教，向他提出了这个项目。他立即接受并向我们介绍了前 10 个教区。几天后，我们开始在所有这些教堂提出倡议。每当我们有一个新的教堂，Sambito 就会携带容器，而不需要支付任何费用。从那一刻起，每个牧师都做了他的工作: 告诉崇拜者什么是对的，什么是错的，但这一次，告诉他们环境和回收利用。由于人流量大，尤其是每周去教堂的周日，媒体本身成为了这场运动的主要资源。 见解、战略和想法 仅在瓜亚基尔市，每年就有 366.000 个塑料瓶被丢弃。环境解决方案公司 Sambito 要求我们准备一场宣传回收运动，真正推动人们回收利用。他们想利用媒体、互联网和社交媒体让人们习惯使用厄瓜多尔流产的回收容器。由于厄瓜多尔天主教徒的比例很高，95%，我们决定这次尝试将教堂变成我们的媒体，教堂作为回收中心，将大众与回收联系起来。现在，崇拜者可以捐赠回收物品，而不是实际的钱，教区也找到了一种新的资助方式。
绿色罪恶
案例简介：Results and Effectiveness We began with just 10 parishes, but the number of parishes involved with Green Sin increases every day thanks to the support of the Archbishop of Guayaquil: recycling has been included in sermons and prayers; an increasing number of parishes are installing recycling containers, even humble worshippers can donate recyclable items as an alternative to money. Creative Execution We had an interview with the Archbishop of Guayaquil to propose the project to him. He immediately accepted and introduced us to the first 10 parishes. In a few days we began to present the initiative, in all those churches. Whenever we have a new church, Sambito carries the containers, without any cost to the church. From that moment every priest did his job: tell worshippers about what’s right and what's wrong but this time, about the environment and recycling. Due to the high traffic of people, especially on Sundays, which go to church every week, the media itself became the main resource of the campaign. Insights, Strategy and the Idea In the city of Guayaquil alone, 366.000 plastic bottles are discarded every year. Sambito, an environmental solutions corporation, asked us to prepare an awareness recycling campaign that really pushed people to recycle. They wanted to use press, Internet and social media to make people get used to using the aborning recycling containers in Ecuador. Due to the high percent of Catholics in Ecuador, 95%, we decided to attempt to turn churches into our media this time, Churches as recycling centers, linking going to mass with recycling. Now worshippers can donate recycling goods instead of actual money and parishes have found a new way of funding as well.
GREEN SIN
案例简介：结果和有效性 我们从只有 10 个教区开始，但是由于瓜亚基尔大主教的支持，参与绿色罪恶的教区数量每天都在增加: 回收已经包括在布道和祈祷中; 越来越多的教区正在安装回收容器，甚至卑微的崇拜者也可以捐赠可回收物品作为金钱的替代。 创意执行 我们采访了瓜亚基尔大主教，向他提出了这个项目。他立即接受并向我们介绍了前 10 个教区。几天后，我们开始在所有这些教堂提出倡议。每当我们有一个新的教堂，Sambito 就会携带容器，而不需要支付任何费用。从那一刻起，每个牧师都做了他的工作: 告诉崇拜者什么是对的，什么是错的，但这一次，告诉他们环境和回收利用。由于人流量大，尤其是每周去教堂的周日，媒体本身成为了这场运动的主要资源。 见解、战略和想法 仅在瓜亚基尔市，每年就有 366.000 个塑料瓶被丢弃。环境解决方案公司 Sambito 要求我们准备一场宣传回收运动，真正推动人们回收利用。他们想利用媒体、互联网和社交媒体让人们习惯使用厄瓜多尔流产的回收容器。由于厄瓜多尔天主教徒的比例很高，95%，我们决定这次尝试将教堂变成我们的媒体，教堂作为回收中心，将大众与回收联系起来。现在，崇拜者可以捐赠回收物品，而不是实际的钱，教区也找到了一种新的资助方式。
GREEN SIN
案例简介：Results and Effectiveness We began with just 10 parishes, but the number of parishes involved with Green Sin increases every day thanks to the support of the Archbishop of Guayaquil: recycling has been included in sermons and prayers; an increasing number of parishes are installing recycling containers, even humble worshippers can donate recyclable items as an alternative to money. Creative Execution We had an interview with the Archbishop of Guayaquil to propose the project to him. He immediately accepted and introduced us to the first 10 parishes. In a few days we began to present the initiative, in all those churches. Whenever we have a new church, Sambito carries the containers, without any cost to the church. From that moment every priest did his job: tell worshippers about what’s right and what's wrong but this time, about the environment and recycling. Due to the high traffic of people, especially on Sundays, which go to church every week, the media itself became the main resource of the campaign. Insights, Strategy and the Idea In the city of Guayaquil alone, 366.000 plastic bottles are discarded every year. Sambito, an environmental solutions corporation, asked us to prepare an awareness recycling campaign that really pushed people to recycle. They wanted to use press, Internet and social media to make people get used to using the aborning recycling containers in Ecuador. Due to the high percent of Catholics in Ecuador, 95%, we decided to attempt to turn churches into our media this time, Churches as recycling centers, linking going to mass with recycling. Now worshippers can donate recycling goods instead of actual money and parishes have found a new way of funding as well.
绿色罪恶
暂无简介
GREEN SIN
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
