Project Free Period|短视频|广告营销案例【ADGuider广告指南】

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案例简介：概要没什么好来时考虑到你的时间。更是如此，在印度。在这方面，女童辍学，在开始的时间。妇女在其期被认为是不纯洁和获准进入寺庙，甚至自己的厨房。这是所有的这个时期，继续拖延的问题陷入更深的黑暗的社会。为 Stayfree 著名卫浴品牌，致力于改变观念和行为的周围。我们认为只有这样才能使社会更舒适的这个话题是保持火花不同围绕这一禁忌的话题。这是什么引起了我们的注意，这些女性在性行业。而期间，对他们来说，带着一套生物造成的诸多不便，他们期待着它。因为它是唯一的，他们不能被强迫工作。战略作为一个品牌，为 Stayfree 主张恢复正常时期妇女的生活。在这里，我们看到有机会利用时间来恢复正常生活的商业性工作者。通过研究市场经济，我们缩小了技能，创造可持续的收入，这些妇女的未来。我们用专业的培训师和 NGO Prerana 压缩这些技能月天模块，简单易学。本课程还允许他们对他们的技能与每个模块。在我们能将作出积极反应的初期讲习班，后来我们开这个倡议，世界并请志愿人员帮助我们培养。这赢得了许多媒体的倡议和很多的爱的品牌。这也帮助我们更新我们的课程的新技能，从而吸引新的学生。相关性这类的卫生防护，只显示时间的障碍需要克服。同时结合两个议题一直笼罩在沉默，月经和卖淫，项目免费期班的叙事的禁忌，赋予妇女权力。让人们参与不仅谈话，但倡议。结果不像以前的倡议为这些妇女项目免费期间不辍学，与每一个学生完成至少一个技能要求。我们已经进行了 120 天的训练，以军在经济上可行的职业技能分为 40，为期三天的模块。3060 天的期限已经变成了 3060 天的学习为这些妇女。潜在的收入，通过产品和服务教授在研讨会期间，为多达 30,500 美元 (超过 200万印度卢比)。我们已经建立了一个培训数据库第 742 志愿导师具有不同的能力。该倡议的主要出版物和支持的许多知名人士和有影响力的人。共达到 2000万。执行后 18-36 个月的密集规划，2018年1月，我们召开了第一次讲习班的妇女 Kamathipura 、亚洲最大的第2 个红色的光。本课程是由月技能-蜡烛制作，指甲花设计、信封制作，软玩具制作，刺绣，三明治和美容师的基础课程。我们这些在每月，每个月。为了有助于加强我们的能力培养，身体健康，家庭幸福，我们推出了社会媒体活动招募志愿者培训师。我们也有流行的有影响力的人喜欢奥运金牌，暂停适用。娜斯迪胡和 Instagram 名人马利克 Priya 说说的倡议。打造更了解项目免费期间，也给我们的学生，一个新的收入来源，我们举行了一次展览商场的产品由我们的学生在一则在孟买。不久之后，我们将与其他品牌，创造更多的培训和招聘办法。活动描述不像大多数的妇女，性工作者真正期待的时期。因为他们不能强迫工作。在介绍项目免费。这一举措将自己的月天的期限，或月天不工作，到月天的学习。我们合作的专业培训师和 Prerana，反贩运活动的非政府组织，以创造一个独特的课程。这包括能够创造经济生存能力，并压缩成月天的模块。因此，他们可以使用期限天才能在另一个交易。 BriefWithProjectedOutcomes 没有。简要解释观众项目免费期间有助于妇女在性行业，学习一种新的贸易的使用期限。因为只有这两个日子不能被迫工作。

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案例简介：Synopsis There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society. Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject. And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. Strategy As a brand, Stayfree stands for normalising periods in the lives of women. Here, we saw an opportunity to use periods to normalise the lives of commercial sex workers. Through studies of market economics, we narrowed down skills that could generate sustainable incomes for these women in the future. We worked with professional trainers and NGO Prerana to compress these skills into 3-day modules that were easy to learn. The curriculum also allowed them to advance their skill with every module. To be able to scale up the positive response from our early workshops, we later opened this initiative out to the world and invited volunteers to help us train. This earned a lot of media for the initiative and a lot of love for the brand. This also helped us refresh our curriculum with new skills, thereby attracting new students. Relevancy The category of sanitary protection has only shown periods as an obstacle to be overcome. While combining two topics hitherto shrouded in silence, menstruation & prostitution, Project Free Period shifts the narrative from taboo to empowerment. And allows people to participate in not just the conversation, but in the initiative as well. Outcome Unlike previous initiatives for these women, Project Free Period has seen no dropouts, with every student finishing at least one skill module. We've conducted 120 days of training, with 8 economically viable vocational skills broken up into 40, three-day modules. 3060 days of periods have been converted into 3060 days of learning for these women. The potential income generated, through products made and services taught during the workshops, amount to a whopping USD 30,500 (over 2 million Indian rupees). We've built a trainer database of 742 volunteer trainers with varied skills. The initiative has been covered by leading publications and supported by many celebrities and influencers. Total reach - 20 million. Execution After 6 months of intensive planning, in January 2018, we held our first workshop for women in Kamathipura, Asia’s 2nd largest red-light area. Our curriculum was made up of 8 skills – candle making, henna design, envelope making, soft-toy making, embroidery, sandwich making and a basic beautician course. We ran these around the month, every month. To help scale up our ability to train, on International Women’s Day, we put out a social media campaign to recruit volunteer trainers. We also got popular influencers like Olympic medalist, P.V. Sindhu and Instagram celebrity Priya Malik to talk about the initiative. To build more awareness about Project Free Period, and also introduce our students to a new source of income, we held an exhibition of products made by our students at a prominent mall in Mumbai. We shall soon be collaborating with other brands to create more training and recruitment options. CampaignDescription Unlike most women, commercial sex workers actually look forward to their periods. Because it’s the only time they cannot be forced to work. Introducing Project Free Period. An initiative that turned their 3 days of periods, or 3 days of no work, into 3 days of learning. We partnered with professional trainers and Prerana, an anti-trafficking NGO, to create a unique curriculum. It comprises of skills that can create economic sustenance, and are compressed into 3-day modules. So that they can use their period days to skill themselves in another trade. BriefWithProjectedOutcomes None. BriefExplanation Audience Project Free Period helps women in the sex trade, learn a new trade by using their period days. Since those are the only days when they cannot be forced to work.