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项目空闲期 2
案例简介：当你想到经期时，没有什么好的东西会浮现在脑海中。尤其是在印度。在这里，女孩在月经开始时辍学。女性在她们的时代被认为是不纯洁的，不允许进入寺庙甚至自己的厨房。正是这一切继续将时期的话题深入到社会的黑暗角落。; Stayfree，一个领先的卫生品牌，致力于改变时期的观念和行为。我们相信，让社会对这个话题更舒服的唯一方法是围绕这个禁忌话题不断引发不同的对话。; 这就是我们在性交易中关注这些女性的原因。对他们来说，时期带来了同样的生物不便，但他们实际上期待着。因为这是这个月唯一一次他们不能被迫工作。
项目空闲期 2
案例简介：There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work.
Project Free Period 2
案例简介：当你想到经期时，没有什么好的东西会浮现在脑海中。尤其是在印度。在这里，女孩在月经开始时辍学。女性在她们的时代被认为是不纯洁的，不允许进入寺庙甚至自己的厨房。正是这一切继续将时期的话题深入到社会的黑暗角落。; Stayfree，一个领先的卫生品牌，致力于改变时期的观念和行为。我们相信，让社会对这个话题更舒服的唯一方法是围绕这个禁忌话题不断引发不同的对话。; 这就是我们在性交易中关注这些女性的原因。对他们来说，时期带来了同样的生物不便，但他们实际上期待着。因为这是这个月唯一一次他们不能被迫工作。
Project Free Period 2
案例简介：There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work.
项目空闲期 2
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Project Free Period 2
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基本信息
- 广告战役： #Project Free Period#
- 广告品牌： Stayfree
- 发布日期： 2018-08-01
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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