Americans for Grammar: Biacthsmler, Fuksmler|图文,海报/平面|广告营销案例【ADGuider广告指南】

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语法美国人: Biacthsmler，Fuksmler

案例简介：

语法美国人: Biacthsmler，Fuksmler

案例简介：

Americans for Grammar: Biacthsmler, Fuksmler

案例简介：

Americans for Grammar: Biacthsmler, Fuksmler

案例简介：

语法美国人: Biacthsmler，Fuksmler

暂无简介

Americans for Grammar: Biacthsmler, Fuksmler

暂无简介

基本信息

广告品牌： Americans for Grammar
发布日期： 2012-03
行业领域： NGO , 公共事业
媒体类别： 图文 , 海报/平面
广告语言：英语
媒介平台：网络

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广告公司： Y&R Chicago , USA

案例详情

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

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