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不是一个愚蠢的封面
案例简介：创意执行: 我们创造了一个不愚蠢的封面项目。一种解决方案，即电子书的实用性符合纸质书籍的要求。将设备变成真实书籍的手机保护套。 每个封面都有一个代码，以便消费者可以下载相应的书。 我们创建了 4 个有限的集合版本，作为集合出售。 你引以为豪的那本书不再只是一个文件。这是你可以随身携带并自豪地炫耀的东西。 主要结果是在实体书店出售数字书籍。 数字商店是一个重要的平台。但消费者是在实体店购买产品的。 电子书销售补贴封面的制作。在数字平台之外，电子书销售的增加导致投资回报几乎是立竿见影的。 对电子书的兴趣增加了 2.7%。其中，70% 是从实体店铺。 阅读应用 Kobo 的下载数量也增加了 (1.8%)，43% 来自实体店销售的电子书。 出版商对在 Cultura 书店拥有他们版本的封面越来越感兴趣。 如今，图书市场可以分为两个部分: 数字图书和纸质图书。数字书籍是实用的，但不那么浪漫。读取器和对象之间的连接丢失。它只是设备中的一个文件。 挑战: 这是为了让这两个世界更接近。此外，这是为了让数字消费者回到商店。Cultura 的数字书店是成功的。然而，消费者在实体店里与书世界有着有趣和引人入胜的联系。
不是一个愚蠢的封面
案例简介：Creative Execution: We created the Not a Stupid Cover project. A solution where the practicality of e-books meets the engagement of paper books. Cell phone covers that turn the devices into real books. Each cover features a code so that the consumer can download the corresponding book. We created 4 limited collection versions, that were sold as sets. That book that you are proud to be reading is no longer just a file. It’s something you can carry and proudly show off. The main result was to sell digital books at the physical bookstore. The digital store is an important platform. But it’s at the physical store that the consumer engages with the product. The e-books sales subsidize the production of the covers. And the increase of e-books sales, outside the digital platform, caused the return on investment to be almost immediate. The interest for e-books increased by 2.7%. Of this increase, 70% came from the physical stores. The number of downloads of the reading app Kobo also increased (1.8%), 43% came from the e-books sold in the physical store. Publishers showed more and more interest in having their versions of the covers at Cultura bookstore. Nowadays the book market can be divided into two segments: the digital books and the paper books. Digital books are functional, but less romantic. The connection between the reader and the object is lost. It is just a file inside a device. Challenge: it was to get these two worlds closer. Moreover, it was to bring the digital consumer back to the store. Cultura’s digital bookstore is a success. However it’s in the physical store that the consumer has a playful and engaging contact with the world of books.
NOT A STUPID COVER
案例简介：创意执行: 我们创造了一个不愚蠢的封面项目。一种解决方案，即电子书的实用性符合纸质书籍的要求。将设备变成真实书籍的手机保护套。 每个封面都有一个代码，以便消费者可以下载相应的书。 我们创建了 4 个有限的集合版本，作为集合出售。 你引以为豪的那本书不再只是一个文件。这是你可以随身携带并自豪地炫耀的东西。 主要结果是在实体书店出售数字书籍。 数字商店是一个重要的平台。但消费者是在实体店购买产品的。 电子书销售补贴封面的制作。在数字平台之外，电子书销售的增加导致投资回报几乎是立竿见影的。 对电子书的兴趣增加了 2.7%。其中，70% 是从实体店铺。 阅读应用 Kobo 的下载数量也增加了 (1.8%)，43% 来自实体店销售的电子书。 出版商对在 Cultura 书店拥有他们版本的封面越来越感兴趣。 如今，图书市场可以分为两个部分: 数字图书和纸质图书。数字书籍是实用的，但不那么浪漫。读取器和对象之间的连接丢失。它只是设备中的一个文件。 挑战: 这是为了让这两个世界更接近。此外，这是为了让数字消费者回到商店。Cultura 的数字书店是成功的。然而，消费者在实体店里与书世界有着有趣和引人入胜的联系。
NOT A STUPID COVER
案例简介：Creative Execution: We created the Not a Stupid Cover project. A solution where the practicality of e-books meets the engagement of paper books. Cell phone covers that turn the devices into real books. Each cover features a code so that the consumer can download the corresponding book. We created 4 limited collection versions, that were sold as sets. That book that you are proud to be reading is no longer just a file. It’s something you can carry and proudly show off. The main result was to sell digital books at the physical bookstore. The digital store is an important platform. But it’s at the physical store that the consumer engages with the product. The e-books sales subsidize the production of the covers. And the increase of e-books sales, outside the digital platform, caused the return on investment to be almost immediate. The interest for e-books increased by 2.7%. Of this increase, 70% came from the physical stores. The number of downloads of the reading app Kobo also increased (1.8%), 43% came from the e-books sold in the physical store. Publishers showed more and more interest in having their versions of the covers at Cultura bookstore. Nowadays the book market can be divided into two segments: the digital books and the paper books. Digital books are functional, but less romantic. The connection between the reader and the object is lost. It is just a file inside a device. Challenge: it was to get these two worlds closer. Moreover, it was to bring the digital consumer back to the store. Cultura’s digital bookstore is a success. However it’s in the physical store that the consumer has a playful and engaging contact with the world of books.
不是一个愚蠢的封面
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NOT A STUPID COVER
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