Make It With Creative Cloud|短视频|广告营销案例【ADGuider广告指南】

用创意云来做

案例简介：执行我们将我们的 Facebook 、 Instagram 、 Twitter 和 YouTube 频道从推广我们的软件转变为推广学生。通过投入媒体资金向世界讲述他们的故事，让他们成为焦点。我们使用我们的活动标签来寻找学生。通过在 Behance 、 Twitter 和 Instagram 上标记 # MadeThis 的工作，学生可以自我识别他们的创意组合。这些好处包括与顶级创意品牌合作，如女孩滑板、漫威、福克斯多动症和 Dreamville Records，创造职业定义工作。我们记录了这些机会，将它们作为更多学生创意的灵感来源。结果自从推出 Creative Cloud Make it 以来，我们已经帮助推出了近 60 个学生职业。这些成功的故事已经获得了超过 17毫米的印象，传播到 40 多个国家。从产品使用和意识的角度来看，我们已经看到创意云注册的 145% 提升。从品牌态度来看，Adobe 与我们的学生目标受众 16% 的整体积极品牌提升。战略在每一个 “很酷! “你是怎么做到的？” 每一个成功的职业背后都有一个 “你是怎么做到的？” “Adobe 创意云开始成为这两者的答案。 creative Cloud 重新定位了一个品牌，这个品牌建立在让创意变得栩栩如生的基础上，变成了一个让职业变得栩栩如生的品牌。给学生灵感、工具和他们自己制造的机会。Adobe 社交渠道从推广软件到推广学生。专门的媒体资金向世界讲述他们的故事。与顶级创意品牌的合作提供了提升学生技能及其投资组合的职业发展机会。该活动标签成为发现和自我提升的一种手段。# 制作这个集创意组合除了人群。作为回报，我们收获了改变简历的好处。每个学生的成功故事都帮助激发了全球创作者社区，让他们创造，然后变得更好。

用创意云来做

案例简介：Execution We transformed our Facebook, Instagram, Twitter and YouTube channels from promoting our software to promoting students. And gave them the spotlight by dedicating media dollars to tell their stories to the world.We used our campaign hashtag to find students to feature. By tagging work with #MadeThis on Behance, Twitter and Instagram, students self-identified their creative portfolio. And in return, reaped résumé-changing benefits.These benefits included working with top-tier creative brands like Girl Skateboards, Marvel, Fox ADHD and Dreamville Records to create career-defining work. We documented these opportunities, using them as inspiration for a larger audience of student creatives. Outcome Since launching Make it with Creative Cloud, we have helped launch nearly 60 student careers. These success stories have garnered over 17MM earned impressions, reaching over 40 countries with communications.From a product usage and awareness standpoint, we’ve seen a 145% lift in Creative Cloud signups. And from a brand attitude, a 16% overall positive brand lift for Adobe with our student target audience. Strategy Behind every “That’s cool!” is a “How did you make it?”Behind every successful career is a “How did you get there?”Adobe Creative Cloud set out to be the answer to both.Make it With Creative Cloud repositioned a brand built on making ideas come to life, into a brand making careers come to life. Giving students the inspiration, tools, and access they need to make it on their own, and all their own. Adobe social channels went from promoting software to promoting students. And dedicated media dollars told their stories to the world. Partnerships with top creative brands provided career-making opportunities elevating student skillsets – and their portfolios.The campaign hashtag became a means of discovery and self-promotion. #MadeThis set creative portfolios apart from the crowd. And in return, reaped résumé-changing benefits.Every student success-story helped inspire a global community of creators to make, and then make better.