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限量版
案例简介:澳大利亚法律规定,收容所只需要饲养动物 14 天。由于缺乏资金,15 日许多健康的动物被放倒了。他们的时间有限。我们的目标: 拯救他们。为了让这些动物在有限的时间里栩栩如生,澳大利亚 21 名最佳摄影师拍摄了 63 幅限量版肖像,这些肖像在悉尼周围交通繁忙的地区作为超级精简版海报播放。公众可以在网上观看整个展览,在易趣上购买印刷品,收养这种动物,或者捐赠给 SD & CH。63 张海报全部售出。所有 63 只动物都获救。
限量版
案例简介:Australian law dictates that shelters are only required to keep an animal for 14 days. Thanks to lack of funds, on the 15th day many healthy animals are put down. Their time is limited. Our objective: save them. To bring the idea of the animals having limited time left to life, 21 of Australia’s best photographers captured 63 limited edition portraits, which ran as Superlite posters in high traffic areas around Sydney. The public could view the entire exhibition online, bid for a print on Ebay, adopt the animal or donate to the SD&CH. All 63 posters were sold. All 63 animals were saved.
Limited Edition
案例简介:澳大利亚法律规定,收容所只需要饲养动物 14 天。由于缺乏资金,15 日许多健康的动物被放倒了。他们的时间有限。我们的目标: 拯救他们。为了让这些动物在有限的时间里栩栩如生,澳大利亚 21 名最佳摄影师拍摄了 63 幅限量版肖像,这些肖像在悉尼周围交通繁忙的地区作为超级精简版海报播放。公众可以在网上观看整个展览,在易趣上购买印刷品,收养这种动物,或者捐赠给 SD & CH。63 张海报全部售出。所有 63 只动物都获救。
Limited Edition
案例简介:Australian law dictates that shelters are only required to keep an animal for 14 days. Thanks to lack of funds, on the 15th day many healthy animals are put down. Their time is limited. Our objective: save them. To bring the idea of the animals having limited time left to life, 21 of Australia’s best photographers captured 63 limited edition portraits, which ran as Superlite posters in high traffic areas around Sydney. The public could view the entire exhibition online, bid for a print on Ebay, adopt the animal or donate to the SD&CH. All 63 posters were sold. All 63 animals were saved.
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基本信息
- 广告战役: #Sydney Dogs and Cats Home-DM-87f8#
- 广告品牌: Sydney Dogs and Cats Home
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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