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案例简介：万圣节就要到了，这是一年中最喜欢穿服装的时间之一。考虑到这一前提，奥美·德拉克鲁兹 (Ogilvy-De la Cruz) 为汉堡王开展了一场运动。®这与传统的 “捣蛋” 相打破，“伪装” 了其标志性的汉堡包之一。汉堡王®因装饰餐厅，修改徽标甚至打扮其主要角色以自己的方式庆祝万圣节而在世界范围内获得认可。今年，它改变了其标志性产品，并将推出特别版的whoppper®小，有糖果的大小和形状。 因此，从汉堡王®应用程序，粉丝可以订购限量版的迷你whoper®Jr。在应用程序中，你会发现这个汉堡包是专门为这个场合创建的。波多黎各奥美为汉堡王制作的数字广告，类别为: 食品。
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案例简介：Halloween is coming, one of the favorite times of the year to wear costumes. With this premise in mind, Ogilvy - De la Cruz developed a campaign for Burger King® that breaks with the traditional "trick or treat", "disguising " one of its iconic hamburgers. Burger King® has been recognized worldwide for decorating its restaurants, modifying its logo and even dressing up its main character to celebrate Halloween in its own way. This year, it transformed its iconic product and will launch a special edition of Whopper® Jr., with the size and shape of a candy. Thus, from the Burger King® App, fans can order a limited edition of the Mini Whopper® Jr. In the application you will find this hamburger that was specially created for this occasion. Digital advertisement created by Ogilvy, Puerto Rico for Burger King, within the category: Food.
Limited Edition
案例简介：万圣节就要到了，这是一年中最喜欢穿服装的时间之一。考虑到这一前提，奥美·德拉克鲁兹 (Ogilvy-De la Cruz) 为汉堡王开展了一场运动。®这与传统的 “捣蛋” 相打破，“伪装” 了其标志性的汉堡包之一。汉堡王®因装饰餐厅，修改徽标甚至打扮其主要角色以自己的方式庆祝万圣节而在世界范围内获得认可。今年，它改变了其标志性产品，并将推出特别版的whoppper®小，有糖果的大小和形状。 因此，从汉堡王®应用程序，粉丝可以订购限量版的迷你whoper®Jr。在应用程序中，你会发现这个汉堡包是专门为这个场合创建的。波多黎各奥美为汉堡王制作的数字广告，类别为: 食品。
Limited Edition
案例简介：Halloween is coming, one of the favorite times of the year to wear costumes. With this premise in mind, Ogilvy - De la Cruz developed a campaign for Burger King® that breaks with the traditional "trick or treat", "disguising " one of its iconic hamburgers. Burger King® has been recognized worldwide for decorating its restaurants, modifying its logo and even dressing up its main character to celebrate Halloween in its own way. This year, it transformed its iconic product and will launch a special edition of Whopper® Jr., with the size and shape of a candy. Thus, from the Burger King® App, fans can order a limited edition of the Mini Whopper® Jr. In the application you will find this hamburger that was specially created for this occasion. Digital advertisement created by Ogilvy, Puerto Rico for Burger King, within the category: Food.
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