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“再次油炸”
案例简介:随着Taco Bells #1最畅销的限时产品的回归,人造电影活动出现了辛辣的情节转折,自从薯条2018年首次在菜单上首次亮相以来,它就伴随着薯条的每一次迭代。有史以来第一次,塔可·贝尔 (Taco Bell) 的Live m涨幅s productions与最大的粉丝共同创作了故事情节。虚拟作家室于今年早些时候开始,因为Taco Bell要求通过 “Taco Bell的Nacho Fries挑战赛” 提交作品。与Deutsch LA合作制作了 “Fry Again”,该品牌的1.9万Twitter关注者被邀请进入作家的房间。光是情节并不是粉丝们有发言权的全部。从选择将主角命名为 “Vanessa”,到选择要驾驶的跑车类型,Taco Bell通过Twitter和Instagram上的创意民意测验与粉丝互动,以确定主角的服装sidekicks,一直到命名她的狗 “Baja”。美国Deutsch LA为Taco Bell创建的综合广告,类别为: 食品。
“再次油炸”
案例简介:With the return of Taco Bells #1 best selling limited-time offering comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they first debuted on menus back in 2018. For the first time ever, Taco Bell's Live Mȧs productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the "Taco Bell's Nacho Fries Challenge". "Fry Again" was produced in partnership with Deutsch LA, and the brand's 1.9M Twitter followers were invited into the writer's room. The plot alone wasn't all that fans had a say in. From choosing to name the main character "Vanessa", to selecting the type of sports car she would be driving, Taco Bell engaged fans via creative polls on Twitter and Instagram to determine the main character's outfit, sidekicks, all the way down to naming her dog, "Baja." Integrated advertisement created by Deutsch LA, United States for Taco Bell, within the category: Food.
"Fry Again"
案例简介:随着Taco Bells #1最畅销的限时产品的回归,人造电影活动出现了辛辣的情节转折,自从薯条2018年首次在菜单上首次亮相以来,它就伴随着薯条的每一次迭代。有史以来第一次,塔可·贝尔 (Taco Bell) 的Live m涨幅s productions与最大的粉丝共同创作了故事情节。虚拟作家室于今年早些时候开始,因为Taco Bell要求通过 “Taco Bell的Nacho Fries挑战赛” 提交作品。与Deutsch LA合作制作了 “Fry Again”,该品牌的1.9万Twitter关注者被邀请进入作家的房间。光是情节并不是粉丝们有发言权的全部。从选择将主角命名为 “Vanessa”,到选择要驾驶的跑车类型,Taco Bell通过Twitter和Instagram上的创意民意测验与粉丝互动,以确定主角的服装sidekicks,一直到命名她的狗 “Baja”。美国Deutsch LA为Taco Bell创建的综合广告,类别为: 食品。
"Fry Again"
案例简介:With the return of Taco Bells #1 best selling limited-time offering comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they first debuted on menus back in 2018. For the first time ever, Taco Bell's Live Mȧs productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the "Taco Bell's Nacho Fries Challenge". "Fry Again" was produced in partnership with Deutsch LA, and the brand's 1.9M Twitter followers were invited into the writer's room. The plot alone wasn't all that fans had a say in. From choosing to name the main character "Vanessa", to selecting the type of sports car she would be driving, Taco Bell engaged fans via creative polls on Twitter and Instagram to determine the main character's outfit, sidekicks, all the way down to naming her dog, "Baja." Integrated advertisement created by Deutsch LA, United States for Taco Bell, within the category: Food.
“再次油炸”
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"Fry Again"
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