Darren Criss has cemented his post-Glee and American Crime Story fame with a starring role in Taco Bell’s ‘Chasing Gold,’ a film trailer and song professing love for Nacho Fries.The Nacho Fries, now on menus nationwide for a limited time, are a fan-favorite item. The brand’s Live Más Productions decided to put people’s obsession with the spiced fries with nacho cheese into a film trailer and song sung by Criss.The plot of the trailer shows Criss as singer Zack Collins, who passionately sings about his love for Nacho Fries and is discovered by a talent scout, played by Chris Diamantopoulos, who makes him a star. It follows the emotional journey Collins endures when he realizes that sometimes love, like Nacho Fries, only lasts for a limited time. There are broken televisions and a burning piano to drive home the drama.The song is a cheesy power love ballad.CreditsTACO BELL / CLIENT CREDITSChief Marketing Officer Marisa ThalbergSVP, Advertising & Brand Engagement Tracee LaroccaDirector of Advertising Ashley ProllamanteManager, Brand Experience Michelle PrieveAssociate Manager, Brand Experience Kristen PowellDEUTSCH / AGENCY CREDITSCreativeChief Creative Officer, Los Angeles Brett CraigCreative Director Jeremiah WassomCreative Director Chris JonesAssociate Creative Director Mikey SisonSenior Copywriter Daniel ChenProductionHead of Production Diego de la MazaExecutive Integrated Producer Paul RoySenior Integrated Producer Samantha Bonom Integrated Producer Steven FraileyMusic Director Eryk RichSenior Music Supervisor Chase ButtersMusic Supervisor Dez DavisDigital ProductionExecutive Integrated Producer, Digital Laura TronSenior Integrated Producer, Digital Ariel TheraubeAssociate Integrated Producer, Digital Kemi AdenijiDesignDesign Director Jean-Lou RenouxDesigner Erica ParkJunior Designer Jeremy GozzipAccount Management:EVP, Group Account Director Matt Matzen Account Director Kelly ChildersAccount Supervisor Katie HeineriksonAccount Executive Eddy PerezicAssistant Account Executive Kristen EngasserBusiness Affairs/Traffic:Director of Integrated Business Affairs Gabriela FariasExecutive Business Affairs Manager Ken RongeySenior Business Affairs Manager Charissa KinneyDirector of Broadcast Traffic Carie BonilloBroadcast Traffic Manager Ana BarrazaBroadcast Traffic Manager Anna BritoAccount Planning:EVP, Head of Strategy Kelsey Hodgkin VP, Group Strategy Director Armando PotterStrategist Troy GaryExecutives:CEO, North America: Mike SheldonChief Creative Officer, North America Pete FavatPresident, Los Angeles: Kim GettyPRODUCTION CREDITSProduction – Live-ActionNeighborhood Watch37 Greenpoint Ave, Suite 108Brooklyn, NY 11222Director: Jeremy SaulnierDP: Larkin SeipleExecutive Producer: Richard PeeteExecutive Producer: Matthew SnetzkoExecutive Producer: Traci CarlsonLine Producer: Theolonious BrooksProduction – FoodFrench Butter FilmsDirector/DP: Brett FroomerExecutive Producer: Ivo KnezevicFirst AD: Tim HarrisProduction Service Company / Mexico CityThe LiftManaging Director: Avelino RodriguezLine Producer/LiveAction: Fuad Abed DaltonLine Producer/Food: Jose AguirrePublic Relations: Essiak FernandezSr Bidder: Brooklyn FecterEditorialUnion EditorialEditor: Jim HaygoodAssistant Editor: Brian LeongExecutive Producer: Joe RossPresident/Managing Director: Michael RaimondiColorCompany 3Senior Colorist: Stefan SonnenfeldSenior Producer: Gabriel WakemanExecutive Producer: Ashley McKimPost (VFX/Finishing)ChimneyExecutive Producer: Ron MoonProducer: Susie CobbVFX Supervisor: Frederick RossVFX Artist: Felix ThedebyAudio / Sound DesignLime StudiosAudio Mixer: Mark MeyuhasAssistant Mixer: Peter LapinskiExecutive Producer: Susie BoyajanMusicJingle PunksCCO/Songwriter/Producer: Jared GutstadtSongwriter/Track Production: Jesse SiebenbergSongwriter: Scarlett BurkeExecutive Creative Director: Matt ChamblessSenior Producer: Miles Kennedy