Imperial War Museums (IWM) has introduced an outdoor, digital advertising campaign and live installation, to support the People Power: Fighting for Peace exhibition at IWM London. Created by creative agency Duke, the campaign aims to promote the final weeks of the exhibition and highlights IWM’s ongoing role in exploring different perspectives on conflict as a social history museum.Duke was tasked with promoting IWM to a younger audience, to challenge perceptions, raise awareness of the history behind People Power, and reinforce IWM’s role as a social history museum which explores different perspectives on conflict.The campaign will run throughout the remainder of the exhibition. IWM London has also temporarily placed flowers on the two 15-inch naval guns positioned in front of the museum to allude to the exhibition, highlighting IWM’s ongoing mission to explore war and conflict from multiple perspectives – including the peace movement and its important role in British history.CreditsBrief Challenge outdated perceptions of IWMAgency DUKEAgency contact Kate TweedAgency contact job title Business DirectorClient name Claire Tomley / Steve GambardellaClient job title Marketing Manager / Head of MarketingCopywriter Jo TannerArt director Mark HowardPlanner/CSU Director Steve StokesDesigner*Photographer**Photographer's agency**Media agency AKAMedia plannerProduction company***DirectorAudio Post ProductionPost ProductionExposure (media channels) DOOH, OOH, digital display