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去维尔纽斯的任何地方
案例简介：最近的研究表明，西欧不到5% 的人知道维尔纽斯的位置。更不用说世界其他地方了。因此，这是一个渴望提高认识的城市。 但众所周知，尽管这座城市本身真的很漂亮，有很多东西可以提供，但游客最喜欢的元素之一是谦虚和当地人嘲笑自己的默默无闻。 这就是维尔纽斯新的官方旅游运动决定做当地人会做的事情的原因: 接受一个鲜为人知的目的地的事实，并与所有人一起嘲笑它，使他们最大的劣势成为解决他们低认识的方法。 因为一个城市不一定要众所周知才能令人惊叹。
去维尔纽斯的任何地方
案例简介：Recent researches show that less than 5% of the people in Western Europe know where Vilnius is located. Let alone the rest of the World. So, it's a city desperate for awareness. But it's also known that, even though the city itself is really beautiful and has lots to offer, one of the elements that tourists like the most from it is the humbleness and the ability of the locals to laugh about their own obscurity. That's why the new official touristic campaign of Vilnius decided to do what a local would do: to embrace the fact of being a lesser-known destination, and to laugh about it with everyone, making their biggest disadvantage become the solution to their low awareness. Because a city doesn't have to be well known to be amazing.
Go Vilnius Wherever
案例简介：最近的研究表明，西欧不到5% 的人知道维尔纽斯的位置。更不用说世界其他地方了。因此，这是一个渴望提高认识的城市。 但众所周知，尽管这座城市本身真的很漂亮，有很多东西可以提供，但游客最喜欢的元素之一是谦虚和当地人嘲笑自己的默默无闻。 这就是维尔纽斯新的官方旅游运动决定做当地人会做的事情的原因: 接受一个鲜为人知的目的地的事实，并与所有人一起嘲笑它，使他们最大的劣势成为解决他们低认识的方法。 因为一个城市不一定要众所周知才能令人惊叹。
Go Vilnius Wherever
案例简介：Recent researches show that less than 5% of the people in Western Europe know where Vilnius is located. Let alone the rest of the World. So, it's a city desperate for awareness. But it's also known that, even though the city itself is really beautiful and has lots to offer, one of the elements that tourists like the most from it is the humbleness and the ability of the locals to laugh about their own obscurity. That's why the new official touristic campaign of Vilnius decided to do what a local would do: to embrace the fact of being a lesser-known destination, and to laugh about it with everyone, making their biggest disadvantage become the solution to their low awareness. Because a city doesn't have to be well known to be amazing.
去维尔纽斯的任何地方
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Go Vilnius Wherever
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Vilnius: amazing wherever you think it is
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