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去维尔纽斯哪里
案例简介：最近的研究表明，西欧只有不到 5% 的人知道维尔纽斯的位置。更别说世界其他地方了。所以，这是一个渴望意识的城市。 但众所周知，尽管这座城市本身非常美丽，有很多东西可以提供,游客最喜欢的因素之一是谦逊和当地人嘲笑自己默默无闻的能力。 这就是为什么维尔纽斯新的官方旅游运动决定做一个当地人会做的事情: 接受作为一个鲜为人知的目的地的事实，并和每个人一起嘲笑它,让他们最大的劣势成为他们低意识的解决方案。 因为一个城市不一定要众所周知才能令人惊叹。
去维尔纽斯哪里
案例简介：Recent researches show that less than 5% of the people in Western Europe know where Vilnius is located. Let alone the rest of the World. So, it's a city desperate for awareness. But it's also known that, even though the city itself is really beautiful and has lots to offer, one of the elements that tourists like the most from it is the humbleness and the ability of the locals to laugh about their own obscurity. That's why the new official touristic campaign of Vilnius decided to do what a local would do: to embrace the fact of being a lesser-known destination, and to laugh about it with everyone, making their biggest disadvantage become the solution to their low awareness. Because a city doesn't have to be well known to be amazing.
Go Vilnius Wherever
案例简介：最近的研究表明，西欧只有不到 5% 的人知道维尔纽斯的位置。更别说世界其他地方了。所以，这是一个渴望意识的城市。 但众所周知，尽管这座城市本身非常美丽，有很多东西可以提供,游客最喜欢的因素之一是谦逊和当地人嘲笑自己默默无闻的能力。 这就是为什么维尔纽斯新的官方旅游运动决定做一个当地人会做的事情: 接受作为一个鲜为人知的目的地的事实，并和每个人一起嘲笑它,让他们最大的劣势成为他们低意识的解决方案。 因为一个城市不一定要众所周知才能令人惊叹。
Go Vilnius Wherever
案例简介：Recent researches show that less than 5% of the people in Western Europe know where Vilnius is located. Let alone the rest of the World. So, it's a city desperate for awareness. But it's also known that, even though the city itself is really beautiful and has lots to offer, one of the elements that tourists like the most from it is the humbleness and the ability of the locals to laugh about their own obscurity. That's why the new official touristic campaign of Vilnius decided to do what a local would do: to embrace the fact of being a lesser-known destination, and to laugh about it with everyone, making their biggest disadvantage become the solution to their low awareness. Because a city doesn't have to be well known to be amazing.
去维尔纽斯哪里
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Go Vilnius Wherever
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Vilnius: amazing wherever you think it is
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