The Bear|短视频|广告营销案例【ADGuider广告指南】

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熊

案例简介：Canal + 一直致力于电影。它不仅仅是一个广播公司。它一直寻求为订户付出额外的努力，并像其他人一样描绘电影行业: 强调流派的多样性，破译当前和未来的趋势, 赋予演员和导演权力，总的来说,将所有在电影行业工作的人的激情传递给订户。得益于从大片到艺术电影的各种各样的前沿节目。由于独特的，质量的洞察力，它提供了什么发生在前面和后面的相机。由于它与电影业保持着独特的联系 (工作室运河、合作伙伴、融资、戛纳电影节、塞萨尔奖等)。). Canal + 和 BETC 现在想出了一部电影《熊》，提醒观众该频道的持续承诺: 向订阅者传递电影制作的热情。为了制作这部电影，BETC 选择了与 Matthjis van Heijningen 合作，他也执导了 2010年获奖最多的电影《壁橱》 (The Gunn Report)。这种音调仍然是独一无二的，通过使用 3D 来增强熊的表现力。同样的创意团队，在 BETC 总裁兼首席创意官的监督下，在壁橱里工作，埃里克 · 阿斯托格和让-克里斯托夫 · 罗耶, 再次有助于对 Canal + 的主要广告活动如此熟悉的独特语气

熊

案例简介：Canal + has always been committed to cinema. It is more than a mere broadcaster. It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.). Canal + and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers. To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report). The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible. The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +