"Here's to Big Bear" 13:58 and "Here's to Twinkle" 7:33|短视频|广告营销案例【ADGuider广告指南】

“给大熊” 13:58 和 “给闪烁” 7:33

案例简介：纽约，纽约，2011年11月2日: 芝华士豪华苏格兰威士忌已与公园影业、伦敦双城/伦敦和他们的奥斯卡奖合作®获奖的短片制片人约阿希姆回到 Chivas.com 发行了两部电影《大熊来了》和《闪烁来了》，重点是审判, 现代男性友谊的苦难和特质。每部电影都围绕着四位朋友。带着观众经历分手、崩溃和美好时光，回来带来他标志性的喜剧情感，庆祝真正的朋友和永远束缚他们的故事。芝华士的品牌总监詹姆斯 · 斯莱克评论道: “这四个人的出轨行为是以我们都可以理解的方式重新生活和讲述的。从令人欣慰的未来回顾中，和你最好的朋友一起回顾美好时光和糟糕时光是很棒的。如果是一杯芝华士，那就更好了。" 这是给大熊的: 第一部 14 分钟的电影《大熊来了》于 2011年10月24日在 Chivas.com 首映，讲述了乔、萨米、尼古拉和埃米利奥在错误的车站下车后，发现自己被困在一个偏僻的火车站。穿着黑色领带，被困在沙漠中，我们跟随朋友们踏上了一段有趣的旅程，最终他们和大熊一起度过了一个尴尬的时刻… 这里的闪烁: 第二部 8 分钟的电影《闪烁吧》讲述了在一次糟糕的分手中，朋友们聚在一起支持萨米的时候。该小组分享故事，反思美好时光，并在最后为闪烁的欢迎到来干杯… 芝华士希望这些电影能与 “一种与他忠诚的男性朋友有着紧密友谊的新型绅士” 产生共鸣，这种友谊是由支持更广泛的骑士运动的发现所确定的。当被问及他试图通过电影传达什么时，导演约阿希姆 · 海普评论说，电影的焦点是友谊，“如果你没有朋友，就找一个!" 这些电影构成了芝华士在 2008年推出的《侠义生活》的一部分，鼓励人们不仅渴望拥有更多，还渴望拥有更多。电影和芝华士爱好者都可以举杯向大熊或闪烁，并从 10月24日在 Chivas.com 在线发现完整的故事。芝华士芝华士是一个真正的全球品牌，每年在欧洲、亚太和美洲 460万多个国家销售 150 个 9L 箱。芝华士系列是风格、物质和排他性的缩影，包括 12 、 18 和 25 岁的芝华士。芝华士兄弟芝华士兄弟是世界葡萄酒和烈酒联合领导者保乐力加的苏格兰威士忌和高级杜松子酒业务。芝华士兄弟是奢华苏格兰威士忌和高级杜松子酒的全球领导者。它的投资组合包括芝华士、百龄坛、 Beefeater 杜松子酒、格伦利维特、皇家礼炮、阿伯鲁尔、普利茅斯杜松子酒、朗姆门、斯卡帕、 100 风笛手、坎贝尔家族、一些特殊的东西和护照。 2010年7月，芝华士兄弟发起了年龄问题运动，帮助消费者理解苏格兰威士忌年龄陈述的重要性。关于公园图片由执行制片人杰奎琳 · 凯尔曼 · 比斯比和著名电影制片人/电影摄影师兰斯 · 艾科德于 1998年创立, park Pictures 在发现和指导新的电影制作人才以及为所有项目注入大屏幕制作价值方面有着吉祥的记录。Park Pictures 通过让团队的所有成员参与创造性的问题解决，与机构和客户建立了强大的合作伙伴关系。 2010年3月，朴槿惠影业和导演约阿希姆凭借他们的短片《新房客》获得了奥斯卡奖。新推出的公园影业将首次推出其首映项目，即将上映的电影《机器人与弗兰克》由公园导演杰克 · 施赖尔执导，弗兰克 · 兰格拉、苏珊 · 萨兰登、詹姆斯 · 马斯登、丽芙 · 泰勒主演, 杰里米 · 斯特朗和列夫 · 施里伯。

“给大熊” 13:58 和 “给闪烁” 7:33

案例简介：New York, NY, November 2, 2011: Chivas Regal luxury Scotch whisky has partnered with Park Pictures, Bicoastal/London and their Academy Award®-winning short filmmaker Joachim Back to release two cinematic films, “Here’s to Big Bear” and “Here’s to Twinkle” at Chivas.com, that focus on the trials, tribulations and idiosyncrasies of modern male friendships. Each film centers around a group of four friends. Taking the audience through break-ups, breakdowns and good times, Back brings his trademark comic sensibility to celebrate real friends and the stories that bind them forever. Chivas Regal Brand Director James Slack commented: “The escapades of these four guys are re-lived and retold in a way that we can all relate to. From the comforting retrospective of the future, it’s great to look back on the good times and the bad times with your best friends. If it’s over a glass of Chivas, all the better.” Here’s to Big Bear: The first 14-minute film, “Here’s to Big Bear,” which premiers on Chivas.com on October 24th, 2011, follows Joe, Sammy, Nicolas and Emilio as they find themselves stranded at a train station in the middle of nowhere after getting off at the wrong stop. Suited, booted and stranded in the desert in black tie, we follow the friends on an interesting journey that finally leads them to an awkward moment with Big Bear… Here’s to Twinkle: The second 8-minute film, “Here’s to Twinkle,” recounts the time when the friends came together to support Sammy during a bad break-up. The group share stories, reflect on the good times and in the end toast the welcomed arrival of Twinkle… Chivas Regal hopes the films will resonate with “a new breed of gentleman enjoying close-knit friendships with his loyal male friends,” identified by findings that underpin the wider Live with Chivalry campaign. When asked what he tries to convey through his films, Director Joachim Back commented that the focus for the films was friendship and that “If you don’t have a friend, get one!” The films form part of Chivas Regal’s ongoing Live with Chivalry which launched in 2008 and encourages men to aspire not just to have more, but to be more. Film and Chivas lovers alike can raise a glass to Big Bear or Twinkle and discover the full story online at Chivas.com from October 24th. Chivas Regal Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements. About Park Pictures Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving. In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants. The newly launched Park Pictures Features will debut its premiere project with the upcoming film Robot & Frank directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber.