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奥迪 Led 记分牌
案例简介：环境执行描述 夏季 2014。全世界的足球迷都集中在 2014 巴西世界杯™。奥迪如何展示其行业领先的发光二极管照明技术，切断世界上最大的体育赛事之一的噪音，庆祝每个人都专注于奥运会的精神。介绍奥迪 LED 记分牌-28 个全新的奥迪 A8s 堆叠在 45 个集装箱中,连接到国际足联的实时数据和他们的前灯同步在一起，形成世界上最亮的记分牌。在绿点的最佳位置，奥迪领导的记分牌向整个纽约发送了比赛的所有 171 个进球。这种大胆的公关特技定位了一个低兴趣的奥迪安全功能 (LED 大灯技术)在今年世界上最大的体育奇观中，前面和中间。人们注意到了。在德国以 7 比 1 击败巴西之后，以 LED 记分牌为特色的快速实时反应将奥迪列入整个比赛的前 10 名品牌推文。通过营销和技术博客以及在线公关的记分牌的众多功能，包括创意，格言和 Gizmodo，进一步曝光-导致全球数百万的喜欢和分享。
奥迪 Led 记分牌
案例简介：Ambient Execution Description Summer 2014. Football fans around the world are focused on the 2014 FIFA World Cup Brazil™. How could Audi showcase its industry leading LED light technology, cut through the noise of one of the worlds biggest sporting events and celebrate the sprit ‚Vorsprung’ while everyone was focused on the games.Introducing the Audi LED Scoreboard - 28 brand new Audi A8s stacked in 45 shipping containers, connected to real time data from FIFA and their headlights synchronized together to form the world’s brightest scoreboard.At a prime location in Greenpoint, the Audi LED Scoreboard beamed all 171 goals from the competition across New York City.This audacious PR stunt positioned a low interest, Audi safety feature (LED headlight technology) front and centre during the World’s biggest sporting spectacle of the year. And people took notice. Following Germany’s defeat of Brazil 7 to 1, a quick real time response featuring the LED scoreboard placed Audi in the top 10 brand tweets of the entire competition. Further exposure was generated through numerous features of the scoreboard on marketing and tech blogs and online PR including Creativity, Adage and Gizmodo – resulting in millions of likes and shares worldwide.
Audi Led Scoreboard
案例简介：环境执行描述 夏季 2014。全世界的足球迷都集中在 2014 巴西世界杯™。奥迪如何展示其行业领先的发光二极管照明技术，切断世界上最大的体育赛事之一的噪音，庆祝每个人都专注于奥运会的精神。介绍奥迪 LED 记分牌-28 个全新的奥迪 A8s 堆叠在 45 个集装箱中,连接到国际足联的实时数据和他们的前灯同步在一起，形成世界上最亮的记分牌。在绿点的最佳位置，奥迪领导的记分牌向整个纽约发送了比赛的所有 171 个进球。这种大胆的公关特技定位了一个低兴趣的奥迪安全功能 (LED 大灯技术)在今年世界上最大的体育奇观中，前面和中间。人们注意到了。在德国以 7 比 1 击败巴西之后，以 LED 记分牌为特色的快速实时反应将奥迪列入整个比赛的前 10 名品牌推文。通过营销和技术博客以及在线公关的记分牌的众多功能，包括创意，格言和 Gizmodo，进一步曝光-导致全球数百万的喜欢和分享。
Audi Led Scoreboard
案例简介：Ambient Execution Description Summer 2014. Football fans around the world are focused on the 2014 FIFA World Cup Brazil™. How could Audi showcase its industry leading LED light technology, cut through the noise of one of the worlds biggest sporting events and celebrate the sprit ‚Vorsprung’ while everyone was focused on the games.Introducing the Audi LED Scoreboard - 28 brand new Audi A8s stacked in 45 shipping containers, connected to real time data from FIFA and their headlights synchronized together to form the world’s brightest scoreboard.At a prime location in Greenpoint, the Audi LED Scoreboard beamed all 171 goals from the competition across New York City.This audacious PR stunt positioned a low interest, Audi safety feature (LED headlight technology) front and centre during the World’s biggest sporting spectacle of the year. And people took notice. Following Germany’s defeat of Brazil 7 to 1, a quick real time response featuring the LED scoreboard placed Audi in the top 10 brand tweets of the entire competition. Further exposure was generated through numerous features of the scoreboard on marketing and tech blogs and online PR including Creativity, Adage and Gizmodo – resulting in millions of likes and shares worldwide.
奥迪 Led 记分牌
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Audi Led Scoreboard
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