Audi Tt Brochure Hack|短视频|广告营销案例【ADGuider广告指南】

奥迪Tt宣传册黑客

案例简介：执行奥迪TT宣传册黑客: 通过虚拟驾驶舱的基于增强触摸的旅程。使用导电印刷，传统的销售手册变成了智能表面，启用触觉反馈，让您探索这一革命性功能的各个方面。电池供电的蓝牙芯片将您的手机和小册子之间的每一次触摸都转化为丰富的产品演示。Voiceover是为了增强体验并帮助您理解每个功能。您还可以配置汽车的外部功能，如油漆、车轮和前灯，并预订试驾。结果这项技术黑客将静态小册子变成了一个神奇的讲故事平台。通过让您直接从移动应用程序预订试驾，它还使客户离驾驶新的奥迪TT更近了一步。这项工作展示了奥迪如何通过移动提供真正价值的方式来缩小虚拟世界和物理世界之间的差距。它还通过体验式直接营销改变了奥迪与客户互动的方式。该技术计划推广到具有虚拟驾驶舱的其他奥迪车型中，例如新的奥迪R8和q7。战略第三代奥迪TT是设计和性能的完美结合。这是第一个具有称为虚拟驾驶舱的数字显示器的模型，这是新模型的主要产品点。我们的任务是用这种未来的特性来激励客户，并通过给他们优质的创新体验来吸引他们的进步形象。挑战是使用传统的销售手册来做到这一点-仍然是数百万奥迪买家在售前过程中的主要接触点。

奥迪Tt宣传册黑客

案例简介：Execution The Audi TT brochure hack: an augmented touch based journey through the Virtual Cockpit.Using conductive print, a conventional sales brochure became a smart surface, enabling haptic feedback letting you explore every aspect of this revolutionary feature.A battery powered Bluetooth chip transformed every touch into a rich product demonstration between your mobile and the brochure. Voiceover was incorporated to enhance the experience and help you understand each feature.You could also configure external features of the car such as paintwork, wheels and headlights and book a test drive. Outcome This tech hack turned a static brochure into a magical storytelling platform. It also got customers one-step closer to driving the New Audi TT, by letting you book a test drive directly from the mobile app. This piece of work shows how Audi can close the gap between virtual and physical worlds, in a way that delivers real value through mobile. It also transforms how Audi can engage with customers through experiential direct marketing.This tech is planned for rollout into other Audi models featuring the Virtual Cockpit, such as the New Audi R8 and Q7. Strategy The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a digital display called the Virtual Cockpit — the main product point for the new model. Our task was to inspire customers with this futuristic feature and appeal to their progressive profile by giving them a premium innovative experience.The challenge was to do it with the conventional sales brochure — still the main touch point for millions of Audi buyers in the pre-sales process.