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可口可乐希望您支持小巨人
案例简介：在一个温馨而精心制作的地方，汽水流行的利维坦 (leviathan) 看了拉丁美洲的一些小商店和店主，提醒人们他们让我们都吃饱了。
可口可乐希望您支持小巨人
案例简介：In a heartwarming and well-crafted spot, the fizzy-pop leviathan takes a look at some of of Latin America's small shops and shop-owners, reminding people that they're keeping us all fed and watered.
Coke wants you to support the Little Giants
案例简介：在一个温馨而精心制作的地方，汽水流行的利维坦 (leviathan) 看了拉丁美洲的一些小商店和店主，提醒人们他们让我们都吃饱了。
Coke wants you to support the Little Giants
案例简介：In a heartwarming and well-crafted spot, the fizzy-pop leviathan takes a look at some of of Latin America's small shops and shop-owners, reminding people that they're keeping us all fed and watered.
可口可乐希望您支持小巨人
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Coke wants you to support the Little Giants
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Shot with a caring eye and concerning people for whom the daily job recently became a lot more hazardous, argentinacine and The Cyranos lovely Little Giants for Coke is a real heartwarmer. Dedicated to small merchants throughout Latin America, the campaign is accompanied by the movement #CompraCerca [#buyclose], a drive promoted by the company that invites the community to buy in neighborhood stores, thus supporting the small merchant and the local economy that has been affected by the pandemic. Put together by Daniel Rosenfeld and Augusto Giménez Zapiola, this film's inspirational message and affectionate capturing of the 'new normal' makes for a genuinly compelling watch.
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