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案例简介：McCann Health 将 faberg é 鸡蛋重新想象为人体器官，以强调器官捐赠在 Moinhos de Vento 医院运动中的价值 在 “谁将继承你最大的财富？” 的理念下，该机构在巴西选定的杂志上发起了印刷运动 圣保罗，2018年4月20日。根据巴西器官移植协会，每 8 个潜在的器官捐赠者中，只有 1 个有效地成为捐赠者。 这就是为什么约翰 · 霍普金斯国际医学中心附属的 Moinhos de Ventos 医院签署了 “谁将继承你最大的财富？ 由巴西的麦肯健康公司创建，该公司将法贝格蛋重新想象为人体器官，以艺术的方式展示它们的价值和美丽，以强调器官捐赠的重要性。 “这项运动旨在通过最基本的问题来促进器官捐赠: 你将留下什么作为遗产？你真正拥有的最珍贵的是什么？”McCann Health 巴西创意总监 Bruno Abner 说。 这些平面广告在巴西选定的杂志上发布，也在医院的社交媒体渠道上发布，并展示了三个不同的处决，一只眼睛、一颗心脏和肾脏, 强调这些器官对于那些接受它的人来说是多么无价。
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案例简介：McCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital Under the concept “Who will inherit your greatest wealth?” the agency creates print campaign run in selected magazines in Brazil São Paulo, April 20th, 2018. According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage? What you truly have of most precious?”, says Bruno Abner, McCann Health Brazil Creative Director. The print ads were run in selected magazines in Brazil, and also published in the hospital’s social media channels, and present 3 different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it.
Heart
案例简介：McCann Health 将 faberg é 鸡蛋重新想象为人体器官，以强调器官捐赠在 Moinhos de Vento 医院运动中的价值 在 “谁将继承你最大的财富？” 的理念下，该机构在巴西选定的杂志上发起了印刷运动 圣保罗，2018年4月20日。根据巴西器官移植协会，每 8 个潜在的器官捐赠者中，只有 1 个有效地成为捐赠者。 这就是为什么约翰 · 霍普金斯国际医学中心附属的 Moinhos de Ventos 医院签署了 “谁将继承你最大的财富？ 由巴西的麦肯健康公司创建，该公司将法贝格蛋重新想象为人体器官，以艺术的方式展示它们的价值和美丽，以强调器官捐赠的重要性。 “这项运动旨在通过最基本的问题来促进器官捐赠: 你将留下什么作为遗产？你真正拥有的最珍贵的是什么？”McCann Health 巴西创意总监 Bruno Abner 说。 这些平面广告在巴西选定的杂志上发布，也在医院的社交媒体渠道上发布，并展示了三个不同的处决，一只眼睛、一颗心脏和肾脏, 强调这些器官对于那些接受它的人来说是多么无价。
Heart
案例简介：McCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital Under the concept “Who will inherit your greatest wealth?” the agency creates print campaign run in selected magazines in Brazil São Paulo, April 20th, 2018. According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage? What you truly have of most precious?”, says Bruno Abner, McCann Health Brazil Creative Director. The print ads were run in selected magazines in Brazil, and also published in the hospital’s social media channels, and present 3 different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it.
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基本信息
- 广告战役： #Fabergé eggs-平面-2bd3#
- 广告品牌： Fabergé eggs
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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