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TBWA: 100% Pure New Australia-新西兰旅游局土地
案例简介：
TBWA: 100% Pure New Australia-新西兰旅游局土地
案例简介：
TBWA: 100% Pure New Australia-Land by Tourism New Zealand
案例简介：
TBWA: 100% Pure New Australia-Land by Tourism New Zealand
案例简介：
TBWA: 100% Pure New Australia-新西兰旅游局土地
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TBWA: 100% Pure New Australia-Land by Tourism New Zealand
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Tourism New Zealand has weighed in on the MLA’s recent proposal to merge Australia and New Zealand with a cheeky website promoting New Zealand.The site, which combines the MLA’s suggested ‘New Australia-Land’ with Tourism New Zealand’s iconic tagline to create 100% Pure New Australia-Land, features “all the best parts” of the merged nation.CreditsClient: Tourism New ZealandGeneral Manager: Andrew WaddelPR Manager: Lauren BlankCampaign Manager: Lauren O’Connor Digital Campaign & Conversion Specialist: Chloe HedleyCreative agency: TBWA\SydneyCEO: Paul BradburyCCO: Andy DiLalloCreative Director: Katrina Alvarez-JarrattCreative Director: Ben ClareCreative Director: Doug HamiltonCreative: Andrew TorrisiCreative: Meredith BesselingCreative: Anne LauIntegrated Producer: Elicia Varley/Ben StephensDesigner: Chris MawsonBusiness Director: Helen Campbell-Borton Planner: Matthew MoranPR: Eleven
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