Fonts for Freedom|海报/平面|广告营销案例【ADGuider广告指南】

自由字体

案例简介：背景 2018。全球140多家媒体机构被关闭。包括许多日报。无国界记者可以做些什么来防止这些报纸被遗忘？描述创意 (投票40%) 自由字体。在排版作者的帮助下，无国界记者重建了被禁报纸的字体，并将其转变为新闻自由的象征-仅靠排版的力量。描述执行 (投票40%) 被禁止的日报的重建字体已提供给德国领先的日报，例如南德意志，世界报，塔兹和奥格斯堡·Allgemeine。他们用自由字体替换了首页和媒体页面上的房屋字体。这使每个版本都成为支持新闻自由的象征。列出结果 (投票20%) 德国最著名的日报用我们的 “自由” 字体替换了标题和媒体页面上的字体。这样，日报本身就成为新闻自由的媒介和象征。不仅所有著名的新闻格式都报道了这场运动，还直接报道了来自土耳其的报纸。在132国家/地区，8.3亿接触和270万互动 “自由字体” 已使被禁止的报纸重新成为世界各地的公众焦点。自2019年1月以来，自由字体已被欧洲议会正式使用。

自由字体

案例简介：Background 2018. Over 140 media organisations around the world were closed. Including many daily newspapers. What can Reporters Without Borders do to keep these newspapers from being forgotten? Describe the creative idea (40% of vote) Fonts for Freedom. With the help of typographers, Reporters Without Borders reconstructed the fonts of banned newspapers and turned them into symbols of press freedom – by the power of typography alone. Describe the execution (40% of vote) The reconstructed fonts of banned daily newspapers were made available to Germany’s leading dailies such as the Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They replaced their house fonts on the front and media pages with Fonts for Freedom. This turned each edition into a symbol of support for press freedom. List the results (20% of vote) Germany's best-known daily newspapers replaced their own fonts on their title and media pages with our Fonts for freedom. In this way, the dailies themselves became the medium and symbol of press freedom. Not only all well-known news formats reported on the campaign, but also newspapers directly from Turkey. With 132 countries, 830 million contacts and 2.7 million interactions Fonts for Freedom has brought banned newspapers back into the public focus around the world. And since January 2019 Fonts for Freedom has officially been used by the European Parliament.