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咖啡师浪漫，给予
案例简介：Nescaf é 想向观众展示，他们一天中期待的咖啡逃脱可以在自己家中舒适地进行。目标是提高人们对雀巢咖啡黄金特色拿铁咖啡、卡布奇诺咖啡的认识和试用，mochas和鼓励人们除了在城里度过的时间之外，在他们的一周中增加一个家庭 “特殊场合”。然后，新型冠状病毒肺炎发生了，制作家庭咖啡的想法变得更加重要。美国WorkInProgress为雀巢咖啡制作的电影广告，类别为: 非酒精饮料。
咖啡师浪漫，给予
案例简介：Nescafé wanted to show viewers that the coffee escape they look forward to in their day can happen in the comfort of their own homes. The objective was to build awareness and drive trial of Nescafé GOLD’s specialty lattes, cappuccinos, and mochas and encourage people to add an in-home “specialty occasion” to their week in addition to those they spend out on the town. Then, COVID-19 happened and the idea of making in-home coffee became even more relevant. Film advertisement created by WorkInProgress, United States for Nescafe, within the category: Non-Alcoholic Drinks.
Barista Romance, Givebacks
案例简介：Nescaf é 想向观众展示，他们一天中期待的咖啡逃脱可以在自己家中舒适地进行。目标是提高人们对雀巢咖啡黄金特色拿铁咖啡、卡布奇诺咖啡的认识和试用，mochas和鼓励人们除了在城里度过的时间之外，在他们的一周中增加一个家庭 “特殊场合”。然后，新型冠状病毒肺炎发生了，制作家庭咖啡的想法变得更加重要。美国WorkInProgress为雀巢咖啡制作的电影广告，类别为: 非酒精饮料。
Barista Romance, Givebacks
案例简介：Nescafé wanted to show viewers that the coffee escape they look forward to in their day can happen in the comfort of their own homes. The objective was to build awareness and drive trial of Nescafé GOLD’s specialty lattes, cappuccinos, and mochas and encourage people to add an in-home “specialty occasion” to their week in addition to those they spend out on the town. Then, COVID-19 happened and the idea of making in-home coffee became even more relevant. Film advertisement created by WorkInProgress, United States for Nescafe, within the category: Non-Alcoholic Drinks.
咖啡师浪漫，给予
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Barista Romance, Givebacks
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