YMCA Playnasium|短视频|广告营销案例【ADGuider广告指南】

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基督教青年会

案例简介：在澳大利亚，每 4 个孩子中有 1 个超重或肥胖，很少有健康的榜样。问题是周期性的。有时间去健身房的父母不能带孩子去。所以，基督教青年会选择了做些什么。基督教青年会 Playnasium 是健身房和游戏设备的创新，允许父母将孩子的体重作为锻炼体重 -- 这样他们就可以一边锻炼一边和孩子共度美好时光。安装在澳大利亚各地的公园里，基督教青年会帮助父母成为更健康的榜样，鼓励孩子在足够大的时候锻炼身体。

基督教青年会

案例简介：In Australia, 1 in 4 children are overweight or obese, and few have healthy role models. The problem is cyclical. Parents that find time to get to the gym, can’t take their kids. So, the YMCA chose to do something about it. The YMCA Playnasium is an innovation in gym and play equipment allowing parents to use their child’s weight as exercise weights – so they can work out whilst spending quality time with their kids. Installed in parks across Australia, the YMCA Playnasium helps parents become healthier role models, encourages children to exercise before they are even old enough to exercise.