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基督教青年会 (120 s)
案例简介：150 多年来，基督教青年会的目的一直是让人们聚在一起活跃起来。所以我们认为我们应该设计一些这样做的东西: 基督教青年会 playnasium -- 一种将健身房时间变成娱乐时间的互动设计。用你孩子的体重作为你的体重，你现在可以锻炼身体，和你的孩子共度美好时光。三个不同的健身房/游戏机被创造出来，每个都是为不同的肌肉群体和年龄组设计的，但是都让父母更健康，孩子更快乐，他们都更亲密! 基督教青年会重新设计了健身房设备，这是第一次成为一项共享活动，也是一次有趣的活动。它还重新设计了游戏设备，将父母放在孩子面前进行集中游戏，并给他们一个角色 (最传统的游戏设备，如秋千和幻灯片, 有父母在孩子后面，或者根本没有积极的角色)。 基督教青年会的 playnasium 设计是基督教青年会哲学的体现。它已经安装在四个地方，在接下来的 12 个月里，基督教青年会计划在他们的国家网络上推广。
基督教青年会 (120 s)
案例简介：For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network.
YMCA Playnasium (120s)
案例简介：150 多年来，基督教青年会的目的一直是让人们聚在一起活跃起来。所以我们认为我们应该设计一些这样做的东西: 基督教青年会 playnasium -- 一种将健身房时间变成娱乐时间的互动设计。用你孩子的体重作为你的体重，你现在可以锻炼身体，和你的孩子共度美好时光。三个不同的健身房/游戏机被创造出来，每个都是为不同的肌肉群体和年龄组设计的，但是都让父母更健康，孩子更快乐，他们都更亲密! 基督教青年会重新设计了健身房设备，这是第一次成为一项共享活动，也是一次有趣的活动。它还重新设计了游戏设备，将父母放在孩子面前进行集中游戏，并给他们一个角色 (最传统的游戏设备，如秋千和幻灯片, 有父母在孩子后面，或者根本没有积极的角色)。 基督教青年会的 playnasium 设计是基督教青年会哲学的体现。它已经安装在四个地方，在接下来的 12 个月里，基督教青年会计划在他们的国家网络上推广。
YMCA Playnasium (120s)
案例简介：For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network.
基督教青年会 (120 s)
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YMCA Playnasium (120s)
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基本信息
- 广告战役： #YMCA Playnasium#
- 广告品牌： YMCA Victoria
- 发布日期： 2017-01-01
- 行业领域： 健身器材 , 健身会所 , 生活服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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