Sprite remains in the hip-hop space with the release of a new product, Sprite Ginger. The brand is looking to young creators in hip-hop culture to build a Sprite Ginger Collection of products, which it’s dropping in New York City.Sprite Ginger, which puts a gingery twist on the original lemon-lime soft drink, partnered with legendary streetwear designer Jeff Staple, founder of Staple Design and Staple Pigeon, to help launch the Sprite Ginger Collection – a celebration of young, up-and-coming creators from across the artistic spectrum. The TV spot at the center of the campaign, by Wieden+Kennedy, shows a young man leading viewers through a mix of old and new school hip-hop culture as it pertains to Sprite, showing “new new” concepts along with the “oh so familiar”, meaning new ginger flavor meshing with traditional Sprite. It ends with the statement “It’s not limited edition, but it should be.”CreditsCLIENT: SPRITEAGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van DzuraCOPYWRITER: Matt SimpsonART DIRECTOR: Meredith MarinoHEAD OF INTEGRATED PRODUCTION: Nick SetounskiSENIOR FILM PRODUCER: Craig Keppler ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby HallASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenrySOCIAL STRATEGIST: Irsis CabralPROJECT MANAGER: Carly LissakDIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue BUSINESS AFFAIRS: Michael Moronez & Joshua Christie TRAFFIC: Tina WyattPRODUCTION COMPANY: CAVIARDIRECTOR: Henry ScholfieldEXECUTIVE PRODUCER: Kim DellaraPRODUCER: Omar BustosPRODUCTION SUPERVISOR: Christopher HoggardDIRECTOR OF PHOTOGRAPHY: Kaname OnoyamaEDITORIAL COMPANY: ROCK PAPER SCISSORSEXECUTIVE PRODUCER: Eve KornblumEDITOR: Aaron TompkinsEDIT PRODUCER: Jenny GreenfieldEDITORIAL ASSISTANT: Noah BenezraVFX COMPANY: ARTJAILVFX SUPERVISOR/2D LEAD: Lee Towndrow EXECUTIVE PRODUCER/MD: John Skeffington PRODUCER: Michael BrownCOMPOSITORS: Dayung Jo, Matthew Defranco, Jeff Billon, Emily BloomCG: Ben Elliot, Sandor ToledoDESIGN/ANIMATION: Juan MonasterioTELECINE COMPANY: ARTJAILEXECUTIVE PRODUCER: Leslie McCartneyCOLORIST: Clinton HomuthCOLOR ASSIST: Kevin WuCOLOR COORDINATOR: Alison MaxwellSOUND DESIGN & MIX COMPANY: HEARD CITYSOUND DESIGNER & MIXER: Elizabeth McClanahanEXECUTIVE PRODUCER: Sasha AwnMUSIC PARTNER: MR PAPEMUSIC TRACK: Ginger Boy BeatWRITER: Jordan CrispEXECUTIVE PRODUCER: John ConnonC OLLECTION PRODUCT/SHOOT PRODUCTIONCLIENT: SPRITEPROJECT NAME: The Ginger CollectionFORMAT: TV/DigitalCLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca SmithLAUNCH DATE: 2/12DURATION OF CAMPAIGN: 2/12-5/24AGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van DzuraCOPYWRITER: Matt SimpsonART DIRECTOR: Meredith MarinoHEAD OF INTEGRATED PRODUCTION: Nick SetounskiSENIOR ART PRODUCER: Diana PamJUNIOR ART PRODUCER: Sabreen Jafry ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby HallASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenrySOCIAL STRATEGIST: Irsis CabralPROJECT MANAGER: Carly LissakDIRECTOR OF BUSINESS AFFAIRS: Patrick O’DonoghueBUSINESS AFFAIRS: Michael Moronez & Joshua Christie PRODUCTION COMPANY: LieblingPHOTOGRAPHER: Ryder Brooks PHOTO PRODUCER: Disco Meisch WARDROBE STYLIST: Rachael Wang HAIR STYLIST: Shin ArimaMAKEUP ARTIST: Michaela BoschPROP STYLIST: Chelsea MaruskinO OH PRODUCTIONCLIENT: SPRITEPROJECT NAME: Ginger Cryptic/Reveal OOHFORMAT: TV/DigitalCLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca SmithLAUNCH DATE: 1/6DURATION OF CAMPAIGN: 1/6 - 3/22AGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van DzuraCOPYWRITER: Matt Simpson ART DIRECTOR: Meredith Marino DESIGNER: James HughesCREATIVE SERVICES DIRECTOR: Chris WhalleySENIOR INTEGRATED PRODUCER: Leigh Ann DykesSTUDIO DESIGNER: Nate Dallesandro RETOUCHING: Jesse Corinella ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy DahlkeASSISTANT ACCOUNT EXECUTIVE: Abby HallASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenrySOCIAL STRATEGIST: Irsis CabralPROJECT MANAGER: Carly LissakDIRECTOR OF BUSINESS AFFAIRS: Patrick O’DonoghueBUSINESS AFFAIRS: Michael Moronez & Joshua Christie