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Kim Gehrig和Droga5爵士乐《纽约时报》
案例简介：以Makaya McCraven的音乐之声为背景，及时跟进了出色的 “真相值得” 运动，这是创意建设中有节奏的大师班。
Kim Gehrig和Droga5爵士乐《纽约时报》
案例简介：Set to the sound of Makaya McCraven’s music, this timely follow-up to the exceptional The Truth Is Worth It campaign is a rhythmic masterclass in creative construction.
Kim Gehrig and Droga5 jazz up The New York Times
案例简介：以Makaya McCraven的音乐之声为背景，及时跟进了出色的 “真相值得” 运动，这是创意建设中有节奏的大师班。
Kim Gehrig and Droga5 jazz up The New York Times
案例简介：Set to the sound of Makaya McCraven’s music, this timely follow-up to the exceptional The Truth Is Worth It campaign is a rhythmic masterclass in creative construction.
Kim Gehrig和Droga5爵士乐《纽约时报》
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Kim Gehrig and Droga5 jazz up The New York Times
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Let's get it clear right off the bat: this spot nails it. Conceptually inspired, intricately crafted, a director at the top of her game, an editor with Whiplash-levels of rhythm. It's terrific. Following on from, and expanding upon, the copiously-awarded The Truth Is Worth It campaign from last year, The Truth Is Essential: Life Needs Truth is a metrical montage of images and genuine headlines from The New York Times. Constructed as poetry, the film's flow of text, sound effects and photography, backed by the sound of Makaya McCraven’s jazz, makes for an instantly beguiling structure through which every emotion is succinctly explored. Superbly considered by Droga5 NY and director Kim Gehrig, with much kudos thrown towards Trim / Cosmo Street editor Tom Lindsay's fast fingers, this perfectly-pitched follow-up to a mighty forebearer is sheer commercial perfection.
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