With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with. So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to?For World Press Freedom Day, over the thirty of the world’s most prominent news organizations put aside competitive and political differences and came together to tell their audiences to read, listen to and watch their rival publications - all to promote a better-informed society and a better world.The ads appeared in prime out-of-home spots around the world, in print and in TVC spots.CreditsDavid Droga - Creative ChairmanTim Gordon - Executive Creative DirectorMietta McFarlane - Senior CopywriterLuke Chard - Senior Art DirectorDaniella Vargas - Business DirectorJanet Kim - StrategistShane Chastang - Group Account DirectorJay Potash - Senior Communication Strategist:Amanda Chandler - Account DirectorKelly Appleton - Agency ProducerCarly Gussert- EditorEmily Blumhardt - Associate Producer, InteractiveColin Neff - Associate Producer, InteractiveKelsey Plantas - DesignerMike Ladman - Music SupervisorEli Hochberg - DesignerCaroline Kosse - Project ManagerMarianne Stefanowic - Global Head of PRLaurie Parish - PR & Communications ManagerNick Maschmeyer - Strategy DirectorJustin Schneider - Communications Strategy DirectorJasmine McDavid - Account ManagerSusannah Wherry - Account ManagerRiely Clough - Associate Director/ Print Services