Paper Forest|海报/平面|广告营销案例【ADGuider广告指南】

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纸森林

案例简介：从视觉上看，我们从一棵树上拿出的纸张数量非常令人不安。用一堆堆 A4 纸代替一片树林，我们重新创造了一个宁静的森林场景，用地毯树叶和戏剧性的灯光, 有力地提醒人们，纸张是一种有价值的商品，应该明智地使用和回收利用。为了创造一个 “纸森林” 的逼真图像，几个精心点燃的摄影场景被组合在一起。各种纸堆的照明，在工作室单独拍摄，与我们拍摄的清晨森林场景相匹配，以创建森林床。天空和其他细节也被单独拍摄。需要广泛的数字操作来创建最终场景。

纸森林

案例简介：Visually there is something very disturbing about the amount of paper we get out of one tree. By replacing a forest of trees with stacks of A4 pieces of paper, we recreated a tranquil forest scene, complete with a carpet of leaves and dramatic lighting, a powerful reminder that paper is a valuable commodity and should be used wisely and recycled. Craft In order to create a lifelike image of a 'paper forest', several carefully lit photographic scenes were composited together. Lighting for the various paper piles, individually shot in studio, matched the early morning forest scene we shot to create the forest bed. The sky and other details were also shot individually. Extensive digital manipulation was needed to create the final scene.