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纸森林
案例简介：背景: PRASA (南非纸张回收协会) 是一个在南非推广回收文化的组织。他们向公司提供回收服务，并通过教育和宣传活动宣传再利用、推断、回收和回收的概念。 洞察: 平均来说，1 棵树生产 8500 张纸，而 1 个人一年使用大约 500,760 张纸 (+/-59 棵树)。 创造性执行: 从视觉上看，我们从一棵树上得到的纸张数量非常令人不安。用一堆堆 A4 纸代替一片树林，我们重新创造了一个宁静的森林场景，用地毯树叶和戏剧性的灯光, 有力地提醒人们，纸张是一种有价值的商品，应该明智地使用和回收利用。为了创造一个 “纸森林” 的逼真图像，几个精心点燃的摄影场景被组合在一起。各种纸堆的照明，在工作室单独拍摄，与我们拍摄的清晨森林场景相匹配，以创建森林床。天空和其他细节也被单独拍摄。需要广泛的数字操作来创建最终场景。
纸森林
案例简介：Background: PRASA (The Paper Recycling Association of South Africa) is an organisation that is promoting a culture of recycling in South Africa. They offer recycling services to companies and promotes the concept of reuse, deduce, recycle and recover via education and awareness campaigns. Insight: On average, 1 tree produces 8500 sheets of paper, whilst 1 person uses about 500,760 sheets of paper (+/- 59 trees) in a year. Creative Execution: Visually there is something very disturbing about the amount of paper we get out of one tree. By replacing a forest of trees with stacks of A4 pieces of paper, we recreated a tranquil forest scene, complete with a carpet of leaves and dramatic lighting, a powerful reminder that paper is a valuable commodity and should be used wisely and recycled. Craft In order to create a lifelike image of a 'paper forest', several carefully lit photographic scenes were composited together. Lighting for the various paper piles, individually shot in studio, matched the early morning forest scene we shot to create the forest bed. The sky and other details were also shot individually. Extensive digital manipulation was needed to create the final scene.
Paper Forest
案例简介：背景: PRASA (南非纸张回收协会) 是一个在南非推广回收文化的组织。他们向公司提供回收服务，并通过教育和宣传活动宣传再利用、推断、回收和回收的概念。 洞察: 平均来说，1 棵树生产 8500 张纸，而 1 个人一年使用大约 500,760 张纸 (+/-59 棵树)。 创造性执行: 从视觉上看，我们从一棵树上得到的纸张数量非常令人不安。用一堆堆 A4 纸代替一片树林，我们重新创造了一个宁静的森林场景，用地毯树叶和戏剧性的灯光, 有力地提醒人们，纸张是一种有价值的商品，应该明智地使用和回收利用。为了创造一个 “纸森林” 的逼真图像，几个精心点燃的摄影场景被组合在一起。各种纸堆的照明，在工作室单独拍摄，与我们拍摄的清晨森林场景相匹配，以创建森林床。天空和其他细节也被单独拍摄。需要广泛的数字操作来创建最终场景。
Paper Forest
案例简介：Background: PRASA (The Paper Recycling Association of South Africa) is an organisation that is promoting a culture of recycling in South Africa. They offer recycling services to companies and promotes the concept of reuse, deduce, recycle and recover via education and awareness campaigns. Insight: On average, 1 tree produces 8500 sheets of paper, whilst 1 person uses about 500,760 sheets of paper (+/- 59 trees) in a year. Creative Execution: Visually there is something very disturbing about the amount of paper we get out of one tree. By replacing a forest of trees with stacks of A4 pieces of paper, we recreated a tranquil forest scene, complete with a carpet of leaves and dramatic lighting, a powerful reminder that paper is a valuable commodity and should be used wisely and recycled. Craft In order to create a lifelike image of a 'paper forest', several carefully lit photographic scenes were composited together. Lighting for the various paper piles, individually shot in studio, matched the early morning forest scene we shot to create the forest bed. The sky and other details were also shot individually. Extensive digital manipulation was needed to create the final scene.
纸森林
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Paper Forest
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1 tree produces 8500 sheets of paper. 8500 sheets of paper don't produce oxygen, shade, home or food. All the more reason to use paper wisely and recycle.
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