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2010 伊比利亚人节: 自毁大奖赛奖杯
案例简介：
2010 伊比利亚人节: 自毁大奖赛奖杯
案例简介：
El Ojo de Iberoamérica Festival 2010: Self destructible Grand Prix trophy
案例简介：
El Ojo de Iberoamérica Festival 2010: Self destructible Grand Prix trophy
案例简介：
2010 伊比利亚人节: 自毁大奖赛奖杯
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El Ojo de Iberoamérica Festival 2010: Self destructible Grand Prix trophy
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An integrated action that has been causing a lot of fuss in our advertising market here in Brazil. The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You’ll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th. Watch the viral video too: http://www.youtube.com/watch?v=5xsqJj8S3Us
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