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捷豹路虎: Spark44 的警告标志
案例简介:
捷豹路虎: Spark44 的警告标志
案例简介:
Jaguar Land Rover: Warning Signs by Spark44
案例简介:
Jaguar Land Rover: Warning Signs by Spark44
案例简介:
捷豹路虎: Spark44 的警告标志
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Jaguar Land Rover: Warning Signs by Spark44
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Land Rover has brought a series of well-known road signs to life as part of a urban capability test for the New Range Rover Evoque. The original compact SUV not only showcased its all-terrain credentials in London’s financial district, but also demonstrated the smart technology that makes it a leader in its class.Drivers and passers-by watched on as the Evoque traversed obstacles framed by four-metre high warning triangles, recreating the familiar road sign graphics used to warn drivers of ‘uneven road’ and ‘steep hill’.Both challenges showcased the indisputable all-terrain capability of Land Rover’s new vehicle architecture in an urban environment.CreditsClient: Nicola Summers, Jim Matthews, Richard AgnewGlobal CCO: Brian FraserCreatives: Peter Buck, Matt Page, Matt Statham, Chris McDonaldAccount: BD: Kate Waugh, AD: Adam Bewley, AE: Georgie BarkerProd: Corin Kiddy, Danielle CleakEditors: Nick Southwell, Alex Carvalho, Donovan JonesProd Co: Ember FilmsDirector: Jonathan Jones
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