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排汗
案例简介：埃克塞特大学的研究表明，为了他们的健康和福祉，每个人都需要每周至少花两个小时在户外，但令人震惊的是，40% 英国工作的成年人甚至没有花最少的时间在户外。通过他们的 # exspiration运动，路虎希望帮助整个国家获得 “每周2次”，并计划在未来几年内跟踪这一进展。“Exspiration hunt” 游戏激发了每个人在英国各地探索隐藏的宝石，将整个英国变成了鼓舞人心的地点的真实世界地图。通过访问由基于位置的体验平台Landmrk提供支持的outspiriationhunt.com，人们可以发现自己所在地区的隐藏宝石，收集每次访问特有的数字徽章，并通过定位和点击增强现实位置地图图钉参加比赛来赢得激动人心的奖品。奖品包括在苏格兰举行的为期一周的豪华冒险假期，在此期间使用路虎，十个由该品牌的订阅服务提供支持的豪华周末，the Out和许多较小的奖励。英国Spark44为路虎创建的综合广告，类别为: 汽车。
排汗
案例简介：Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years. The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards. Integrated advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Outspiration
案例简介：埃克塞特大学的研究表明，为了他们的健康和福祉，每个人都需要每周至少花两个小时在户外，但令人震惊的是，40% 英国工作的成年人甚至没有花最少的时间在户外。通过他们的 # exspiration运动，路虎希望帮助整个国家获得 “每周2次”，并计划在未来几年内跟踪这一进展。“Exspiration hunt” 游戏激发了每个人在英国各地探索隐藏的宝石，将整个英国变成了鼓舞人心的地点的真实世界地图。通过访问由基于位置的体验平台Landmrk提供支持的outspiriationhunt.com，人们可以发现自己所在地区的隐藏宝石，收集每次访问特有的数字徽章，并通过定位和点击增强现实位置地图图钉参加比赛来赢得激动人心的奖品。奖品包括在苏格兰举行的为期一周的豪华冒险假期，在此期间使用路虎，十个由该品牌的订阅服务提供支持的豪华周末，the Out和许多较小的奖励。英国Spark44为路虎创建的综合广告，类别为: 汽车。
Outspiration
案例简介：Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years. The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards. Integrated advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
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