To celebrate Land Rover’s worldwide partnership of the Rugby World Cup 2019 in Japan, Spark44 has created a global campaign to demonstrate that no brand understands the spirit of rugby like Land Rover.The campaign celebrates rugby at youth grassroots level and is set in countries that are competing in the tournament. It shows how rugby has a place for everyone, whatever shape, size, ability, colour or gender.In the spot the ball is passed from one player to the next around the world. Each player who catches, tackles, or runs with the ball, says to camera what rugby trait or value they possess. For instance, one says ‘I’m loud,’ and another, ‘I’m shy.’ A boy in the midst of a maul says, ‘I’m unflappable,’ while a girl entering a ruck says, ‘I’m unstoppable. The campaign endline is: ‘It’s what makes rugby, rugby’ before cutting to the Rugby World Cup and Land Rover logos.CreditsClient: Rob Furio - JLR Global Marketing Comms ManagerDirector: Ben Liam Jones @ Riff RaffAgency: Spark44Global Chief Creative Officer: Brian FraserCreative Directors: Mike Boles & Jerry HollensGlobal Business Director: Kate WaughGlobal Senior Account Director: Gordo WhittakerGlobal Account Director: Adam BewleySenior Producer: Tom ColbeckAssistant Producer: Ellee PriorPlanner: Andy CookProduction Company Producer: Jay LovelockExecutive Producer: Tom BerendsenDOP: James BlannPost Production: Electric Theatre CollectiveColour: Luke Morrison @ ETCSound Design: Sam Ashwell @ 750Editor: Amanda James @ Final CutMusic: Antony Genn and Martin Slattery @ Narcissus MusicStills Photographer: Matt McQuillanIDENTSCreative Directors: Mike Boles & Jerry HollensCreatives: Mike Boles, Jerry Hollens, Simon Butler.