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离线书
案例简介：创意执行: 鼓励下载: 我们创建了不同类型书籍定制的不同补丁。每个补丁都变成了一个迷你网络应用程序，我们在一个微型网站上免费提供。•创建一个运动: 接下来，我们邀请网站、博客等下载适合目标受众的定制网络应用。帮助他们保持访问者参与他们的网址，即使离线。同时将新加坡一个客户倡导的简单想法变成一个持续的运动，世界任何地方的任何网站或博客都可以参与。 兴趣的恢复: 在推出后的短短两个月内，数学纸质出版社的销售额有所增加。更重要的是，书籍的商店流量实际上是数学纸质出版社标题的主要载体，增长了 20% 以上，这标志着人们对硬拷贝书籍的兴趣重新燃起。•成长运动: 离线书籍引起了网站/博客所有者的广泛兴趣。早期的合作伙伴从美术博客和设计工作室到令人惊讶的采纳者，比如工程网站。我们目前正在与多个政党进行谈判，从花卉经销商到国家遗产地。•广泛覆盖: 我们发起了一项运动，仅新加坡就有可能直接覆盖 700万移动用户，全球有 70亿移动用户。 数字时代的 “类比” 书籍: 数学纸质出版社是一家印刷出版商。但是随着每个人都在网上阅读，印刷出版商如何保持硬拷贝书籍的相关性？•移动机会: 许多人在智能手机和平板电脑等移动设备上上网。当他们去室内或地下时，经常会失去互联网连接。意思是: 在线资源可以 “离线”。•想法: 书籍永远不会离线网络应用程序: 使用一个简单的 HTML 补丁来改变合作伙伴网站的现有缓存，我们用数学论文出版社出版物的摘录代替了标准的离线通知。所以当人们离线时，他们会得到一个 “离线书籍”，而不是离线页面。每一个失去联系的例子都令人惊讶地提醒我们硬拷贝书籍的 “永远可用” 性质。我们甚至引导人们在每篇摘录的结尾找到一本真正的书，并有一个书店的位置。
离线书
案例简介：Creative Execution: • ENCOURAGING DOWNLOADS: We created different patches customised with different genres of books. Each patch became a mini web app that we made available free on a microsite. • CREATING A MOVEMENT: Next, we invited websites, blogs, etc. to download the customised web apps that suit their target audience. Helping them to keep visitors engaged at their URL, even when offline. While turning a simple idea championed by a single client in Singapore into an ongoing movement that any website or blog anywhere in the world can participate in. • REVIVAL OF INTEREST: Within a short span of two months since launch, Math Paper Press titles saw an increase in sales. More importantly, store traffic at Books Actually, the main carrier of Math Paper Press titles, increased by over 20%, signifying a renewed interest in hard copy books. • GROWING MOVEMENT: The Offline Book created widespread interest with website/blog owners. Early partners ranged from fine arts blogs and design studios to surprising adopters like an engineering site. We’re currently in talks with multiple parties, ranging from a floral distributor to a national heritage site. • WIDESPREAD REACH: For under $US20,000, we launched a movement that could potentially reach 7 million mobile users in Singapore alone, and 7 billion mobile users worldwide, directly. ‘ANALOG’ BOOKS IN THE DIGITAL AGE: Math Paper Press is a print publisher. But with everybody reading online, how does a print publisher keep hard copy books relevant? • THE MOBILE OPPORTUNITY: Many people surf the web on mobile devices like smartphones and tablets. And lose Internet connection often when they go indoors or underground. Meaning: Online resources can ‘go offline’. • THE IDEA: BOOKS NEVER GO OFFLINE • THE WEB APPLICATION: Using a simple HTML patch that alters the existing cache of partner websites, we substituted standard offline notifications with excerpts from Math Paper Press publications. So when people go offline, instead of an offline page, they get an ‘offline book’. Each instance of lost connection became a surprising reminder of the ‘always available’ nature of hard copy books. We even directed people to the actual book with a bookstore location at the end of each excerpt.
OFFLINE BOOK
案例简介：创意执行: 鼓励下载: 我们创建了不同类型书籍定制的不同补丁。每个补丁都变成了一个迷你网络应用程序，我们在一个微型网站上免费提供。•创建一个运动: 接下来，我们邀请网站、博客等下载适合目标受众的定制网络应用。帮助他们保持访问者参与他们的网址，即使离线。同时将新加坡一个客户倡导的简单想法变成一个持续的运动，世界任何地方的任何网站或博客都可以参与。 兴趣的恢复: 在推出后的短短两个月内，数学纸质出版社的销售额有所增加。更重要的是，书籍的商店流量实际上是数学纸质出版社标题的主要载体，增长了 20% 以上，这标志着人们对硬拷贝书籍的兴趣重新燃起。•成长运动: 离线书籍引起了网站/博客所有者的广泛兴趣。早期的合作伙伴从美术博客和设计工作室到令人惊讶的采纳者，比如工程网站。我们目前正在与多个政党进行谈判，从花卉经销商到国家遗产地。•广泛覆盖: 我们发起了一项运动，仅新加坡就有可能直接覆盖 700万移动用户，全球有 70亿移动用户。 数字时代的 “类比” 书籍: 数学纸质出版社是一家印刷出版商。但是随着每个人都在网上阅读，印刷出版商如何保持硬拷贝书籍的相关性？•移动机会: 许多人在智能手机和平板电脑等移动设备上上网。当他们去室内或地下时，经常会失去互联网连接。意思是: 在线资源可以 “离线”。•想法: 书籍永远不会离线网络应用程序: 使用一个简单的 HTML 补丁来改变合作伙伴网站的现有缓存，我们用数学论文出版社出版物的摘录代替了标准的离线通知。所以当人们离线时，他们会得到一个 “离线书籍”，而不是离线页面。每一个失去联系的例子都令人惊讶地提醒我们硬拷贝书籍的 “永远可用” 性质。我们甚至引导人们在每篇摘录的结尾找到一本真正的书，并有一个书店的位置。
OFFLINE BOOK
案例简介：Creative Execution: • ENCOURAGING DOWNLOADS: We created different patches customised with different genres of books. Each patch became a mini web app that we made available free on a microsite. • CREATING A MOVEMENT: Next, we invited websites, blogs, etc. to download the customised web apps that suit their target audience. Helping them to keep visitors engaged at their URL, even when offline. While turning a simple idea championed by a single client in Singapore into an ongoing movement that any website or blog anywhere in the world can participate in. • REVIVAL OF INTEREST: Within a short span of two months since launch, Math Paper Press titles saw an increase in sales. More importantly, store traffic at Books Actually, the main carrier of Math Paper Press titles, increased by over 20%, signifying a renewed interest in hard copy books. • GROWING MOVEMENT: The Offline Book created widespread interest with website/blog owners. Early partners ranged from fine arts blogs and design studios to surprising adopters like an engineering site. We’re currently in talks with multiple parties, ranging from a floral distributor to a national heritage site. • WIDESPREAD REACH: For under $US20,000, we launched a movement that could potentially reach 7 million mobile users in Singapore alone, and 7 billion mobile users worldwide, directly. ‘ANALOG’ BOOKS IN THE DIGITAL AGE: Math Paper Press is a print publisher. But with everybody reading online, how does a print publisher keep hard copy books relevant? • THE MOBILE OPPORTUNITY: Many people surf the web on mobile devices like smartphones and tablets. And lose Internet connection often when they go indoors or underground. Meaning: Online resources can ‘go offline’. • THE IDEA: BOOKS NEVER GO OFFLINE • THE WEB APPLICATION: Using a simple HTML patch that alters the existing cache of partner websites, we substituted standard offline notifications with excerpts from Math Paper Press publications. So when people go offline, instead of an offline page, they get an ‘offline book’. Each instance of lost connection became a surprising reminder of the ‘always available’ nature of hard copy books. We even directed people to the actual book with a bookstore location at the end of each excerpt.
离线书
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OFFLINE BOOK
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