THIRD EYE|短视频|广告营销案例【ADGuider广告指南】

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第三眼

案例简介：描述客户的简报 StarHub Mobile 是新加坡最大的电信公司之一，在一个拥有 220万人口的国家拥有 500万用户。利用它的影响力，我们与视障协会合作了一个名为 “第三眼” 的微型志愿项目。这一举措旨在结束视障人士经历的社会隔离。第三次眼睛体验可以比作让志愿者和视障人士坐在一起，花时间和他们在一起，向他们描述世界。创意执行电信公司的首要承诺是连接人们。第三只眼，作为 StarHub 移动的 CSR 倡议，是对这一承诺的真正庆祝。该计划利用移动设备在我们生活中的无处不在，将媒体变成一个真正的社交网络。现在，任何人，无论何时何地，都可以与视力受损的人联系起来，帮助他们照亮一天，即使他或她只有几秒钟的空闲时间。这给了现有的志愿者一个额外的帮助渠道，并向潜在的志愿者展示了实际上不需要太多的改变。对简短/目标的创造性解决方案。第三只眼睛旨在为视障人士提供视觉和护理。通过第三只眼，我们将一个由微型志愿者组成的社区与视障人士联系起来。使用内置的 iOS 和 Android 的可访问性功能，视障人士可以轻松地通过触摸拍照。然后，图像作为查询与微型志愿者实时共享。志愿者可以从他们所在的地方向视障人士描述图像，使志愿工作变得轻松、轻松和即时。然后，针对视力受损的人，答复从文本转换为语音。结果 StarHub 移动拥有 220万移动用户。如果每百个用户中只有一个每天 10 秒钟自愿回复，该项目将每天 60 多个小时的志愿服务时间。该项目刚刚启动，但目前微志愿者与视障人士的大致比例已经是 12: 1，前 20 秒内的回复是 3.7，不正确的回复不到 0.004%。 “第三眼项目表明，我们可以一起改变生活。我相信它不仅会打开眼睛，还会打开心灵。“迈克尔 · 谭，视障协会执行主任

第三眼

案例简介：Describe the brief from the client StarHub Mobile is one of the largest telcos in Singapore with 2.2 million subscribers in a country of 5 million people. Leveraging on its reach, we partnered StarHub Mobile with the Society of Visually Handicapped in a micro-volunteering project called Third Eye. This initiative is designed to end the social isolation experienced by the visually impaired. The Third Eye experience can be likened to having volunteers sit with the visually impaired, spend time with them and describe the world to them. Creative Execution A telco's first and foremost promise is to connect people. Third Eye, as a CSR initiative for StarHub Mobile, is a true celebration of that promise. The initiative exploits the omnipresence of mobile devices in our lives and turns the medium into a truly social network. Now anyone, anywhere, anytime can connect to a visually impaired person and help brighten their day even if he or she only has seconds to spare. This gives existing volunteers an extra channel to help and demonstrates to would-be volunteers that actually it doesn't take much to make a difference. Creative Solution to the Brief/Objective. Third Eye is designed to crowdsource vision and care for the visually impaired. With Third Eye, we connected a community of micro-volunteers to the visually impaired. Using inbuilt iOS and Android's accessibility features, a visually impaired person can easily take a picture of anything with a touch. The image is then shared with micro-volunteers in real-time as a query. The volunteers can describe the image to the visually impaired, from wherever they are, making volunteering effortless, easy and instant. The replies are then converted from text to speech for the visually impaired. Results StarHub Mobile has 2.2 million mobile subscribers. If just one in every hundred subscribers micro-volunteered 10 seconds a day to make a reply, the project would crowdsource over 60 hours of volunteering-time every day. The project has just launched, but the current approximate ratio of micro-volunteers to visually impaired is already 12: 1, replies within the first 20 seconds is 3.7 and incorrect responses is less than 0.004%. “Project Third Eye demonstrates that together we can change lives. I believe it’ll open more than just eyes, it’ll open hearts.” Michael Tan, Executive Director, Society of the Visually Handicapped