THE LIONFISH INVASION. TERRIBLY DELICIOUS|短视频|广告营销案例【ADGuider广告指南】

狮子鱼入侵。非常美味

案例简介：描述客户的简报: 狮子鱼是一种外来入侵物种，威胁着加勒比海地区; 它每年产下 2,000,000 多个蛋，在这些水域没有天敌，它以本地物种为食, 摧毁珊瑚礁。它已经成为加勒比 30 多个国家的环境和经济风险。促进发展: 结束这种威胁的唯一方法是吃它，但是人们不知道。因此，我们通过与哥伦比亚顶级厨师合作，将其从独家转向受欢迎，创造了恢复加勒比生态系统自然平衡的需求，从而实现了文化转变, 拯救了成千上万的本地物种和珊瑚礁。结果: 因此，我们对低预算运动做出了很好的回应，在这场运动中，每个人都在了解我们的事业后无偿工作，包括历史上最有影响力的机构: 天主教会。引起知名厨师、政府实体和公众人物的注意。它变成了一场运动，为我们的餐桌带来了一种生态友好的菜肴，一种可以阻止环境灾难的运动。与产品/服务的相关性: 这是相关的，因为我们把这个威胁变成了一个产品。考虑到人类的掠夺性本性: 最贪婪的。我们接受了威胁，让它成为一个机会。我们帮助从零开始创建供应链: 渔民、渔业、餐馆和酒店合作。它第一次在超市出售，成为哥伦比亚饮食的一部分。

狮子鱼入侵。非常美味

案例简介：Describe the brief from the client: Lionfish is an invasive foreign species that threatens the Caribbean; it lays more than 2,000,000 eggs per year, it has no natural predators in these waters and it feeds off of native species, destroying the coral reef. It has become a risk for the environment and the economy of more than 30 countries in the Caribbean. Promotion Development: The only way to end this menace was to eat it, but people didn't know about it. So we generated a cultural shift by working with Colombia’s top chefs, turning it from exclusive to popular, generating demand to restore the natural balance of the Caribbean's ecosystem, saving thousands of native species and coral reefs. Results: As a result we had a great response with a low budget campaign, where everybody worked pro bono after getting to know our cause, including the most influential institution in history: The Catholic Church. Calling the attention of well known chefs, government entities and public figures. It became a campaign that brought an eco-friendly dish to our tables, one that could stop an environmental disaster. Relevancy to Product/Service: It is relevant because we turned this menace into a product. Taking into account the predatory nature of humans: the most voracious of all. We took a threat and made it an opportunity. We helped create a supply chain from scratch: Fishermen, fisheries, restaurants and hotels working together. For the first time it was sold in supermarkets, making it part of Colombia’s diet.