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Glicode
案例简介：活动描述 GLICODE 是有史以来第一个使用高级图像识别将真正的糖果变成代码来教孩子们编程基础的教育应用程序。每一包 Pocky 、 Bisco 和 Almond Peak 都会变成一口大小的编程课，孩子们可以在那里摆放和安排他们的零食,捕捉序列，看着它变成代码，在日益复杂的挑战中移动角色。该应用程序涵盖了三个基本编程原则: “基本语法” 、 “While 循环” 和 “If 语句”。我们设计了这种易于理解的视觉语言，这样孩子们就可以自动执行重复的指令，并将动作分配给特定的触发器，使 GLICODE 成为一种真正的编程语言，具有无限的可能性。 结果 GLICODE 在日本国内外引起了关注，并因以这种创新的方式培养编程教育而获得了 CS 组织的赞扬，比如《代码小时》。超过 200 个当地和国际媒体网站发布了这个故事，加上其社交媒体影响力，估计媒体价值超过 300万美元。日本内政和通信部长甚至看到了它的潜力，给了 GLICODE 一笔麦克风赠款，并将其作为官方政府项目。在头 3 个月，GLICODE 的下载量超过 10,000 次，随着越来越多的学校将它纳入课程，它将继续增长。在数百个研讨会中,95% 体验过应用程序的孩子回答 “这很有趣”，并在家继续教育游戏。75% 的家长回答说: “我认为 GLICODE 对儿童编程教育很有用。” “全球英文版现已发布。 概要 在世界各地，孩子们正在学习通过代码来表达自己 -- 但是在日本，计算机科学要到 2020年才会被纳入国家课程。这意味着除非你参加昂贵的课外课程,全国大多数孩子没有机会学习如何编程，因此对编程的认识很低。然而，Glico 的产品已经每天进入数百万日本儿童的手中。我们想利用这种媒介为五岁的孩子创造一种廉价且容易获得的方式来开始学习如何编码。 执行 GLICODE 应用程序是在 Unity 中为 Android 和 iOS 开发的。OpenCV 图像识别库最初用于为图像识别提供动力,尽管最新版本使用谷歌的张量流技术来更好地识别物体，并且是世界上第一个这样做的统一应用。该应用程序已经通过了广泛的测试和生命周期的多次迭代，并且仍在根据用户反馈进行改进。最新的更新包括 Pocky only 英文版本。我们与日本各地的小学一起，在补习班举办了研讨会和课外活动，以提高儿童和教师的认识。包括手册和教案在内的入门包在全国范围内分发。 战略 作为一家公司，Glico 努力支持儿童的成长和发展，所以我们想开发一种独特的工具来帮助他们学习新的技能 -- 编码。我们检查了现有的计算机科学教育工具，发现大多数都非常昂贵，针对年龄较大的学生。GLICODE 的目标受众是 5-12 岁的儿童，这是一个通过动手游戏学习最好的年龄组。我们与软件工程师和程序员合作，评估我们整个产品系列的 “可配套性”，并创造了一种新的可视化编程语言和一系列课程，共同教授算法思维的三个基本原则。从战略上来说，我们也想创造一些有新闻价值的东西，并引发一场关于日本缺乏计算机科学教育的全国性讨论。然而，主要目标是向孩子们介绍编码的想法，并让他们兴奋地在未来了解更多。
Glicode
案例简介：CampaignDescription GLICODE is the first ever educational app that uses advanced image recognition to turn real candy into code to teach kids the fundamentals of programming.Every packet of Pocky, Bisco and Almond Peak turns into bite-sized programming lessons where kids can lay out and arrange their snacks, capture the sequence and watch it turn into code that moves a character through increasingly complex challenges.The app covers three basic programming principles: ""Basic Syntax"", ""While Loops"" and ""If Statements"". We designed this easy to understand visual language so that kids can automate repetitive instructions and assign actions to specific triggers, making GLICODE a real programming language with endless possibilities. Outcome GLICODE generated attention in and outside of Japan, earning praise from CS organizations like Hour of Code for fostering programming education in such an innovative way.More than 200 local and international media sites published the story, and together with its social media reach, produced an estimated media value of over 3 million dollars. Japan’s Minister for Internal Affairs and Communications even saw it’s potential, giving GLICODE an MIC grant and adopting it as an official government program.GLICODE reached over 10,000 downloads in the first 3 months and continues to grow as more schools adopt it into their curriculums.Across the hundreds of workshops conducted, 95% of children who experienced the application answered ""It was fun"" and continued the educational game at home. 75% of parents replied that ""I think GLICODE is useful for children's programming education.""A global English version has now been released. Synopsis All around the world, children are learning to express themselves through code - but in Japan computer science is not going to be included as part of the national curriculum until 2020.This means that unless you attend expensive extracurricular lessons, most children across the country don’t have the opportunity to learn how to program and consequently have a low awareness of it.Glico products however are already making their way into the hands of millions of Japanese children every day. We wanted to use this medium to create a cheap and accessible way for children as young as five to start learning how to code. Execution The GLICODE app was developed for both Android and iOS in Unity.The OpenCV image recognition library was initially used to power the image recognition, although the latest versions use Google’s Tensor Flow technology for better object recognition and is the first Unity application in the world to do so.The app has been through extensive testing and many iterations over its life cycle - and is still being improved based on user feedback. The latest updates include a Pocky only English version. Together with elementary schools across Japan we’ve conducted workshops and extracurricular programs in cram schools to increase awareness amongst children and teachers. Starter packs, including manuals and lesson plans were distributed nationwide. Strategy As a company, Glico strives to support the growth and development of children, so we wanted to develop a unique utility to help them learn a new skill - coding.We examined existing computer science educational tools and found that most were prohibitively expensive and aimed at older students. GLICODE’s target audience is children aged 5 - 12, an age group that learns best through hands-on play. We worked with software engineers and programmers to assess our entire range of products for ‘codability’, and created a new visual programming language and range of lessons that together teach the three fundamental principles of algorithmic thinking. Strategically, we also wanted to create something newsworthy, and spark a national discussion about the lack of computer science education in Japan. The main objective however was to introduce children to the idea of coding and get them excited to learn more about it in the future.
Glicode
案例简介：活动描述 GLICODE 是有史以来第一个使用高级图像识别将真正的糖果变成代码来教孩子们编程基础的教育应用程序。每一包 Pocky 、 Bisco 和 Almond Peak 都会变成一口大小的编程课，孩子们可以在那里摆放和安排他们的零食,捕捉序列，看着它变成代码，在日益复杂的挑战中移动角色。该应用程序涵盖了三个基本编程原则: “基本语法” 、 “While 循环” 和 “If 语句”。我们设计了这种易于理解的视觉语言，这样孩子们就可以自动执行重复的指令，并将动作分配给特定的触发器，使 GLICODE 成为一种真正的编程语言，具有无限的可能性。 结果 GLICODE 在日本国内外引起了关注，并因以这种创新的方式培养编程教育而获得了 CS 组织的赞扬，比如《代码小时》。超过 200 个当地和国际媒体网站发布了这个故事，加上其社交媒体影响力，估计媒体价值超过 300万美元。日本内政和通信部长甚至看到了它的潜力，给了 GLICODE 一笔麦克风赠款，并将其作为官方政府项目。在头 3 个月，GLICODE 的下载量超过 10,000 次，随着越来越多的学校将它纳入课程，它将继续增长。在数百个研讨会中,95% 体验过应用程序的孩子回答 “这很有趣”，并在家继续教育游戏。75% 的家长回答说: “我认为 GLICODE 对儿童编程教育很有用。” “全球英文版现已发布。 概要 在世界各地，孩子们正在学习通过代码来表达自己 -- 但是在日本，计算机科学要到 2020年才会被纳入国家课程。这意味着除非你参加昂贵的课外课程,全国大多数孩子没有机会学习如何编程，因此对编程的认识很低。然而，Glico 的产品已经每天进入数百万日本儿童的手中。我们想利用这种媒介为五岁的孩子创造一种廉价且容易获得的方式来开始学习如何编码。 执行 GLICODE 应用程序是在 Unity 中为 Android 和 iOS 开发的。OpenCV 图像识别库最初用于为图像识别提供动力,尽管最新版本使用谷歌的张量流技术来更好地识别物体，并且是世界上第一个这样做的统一应用。该应用程序已经通过了广泛的测试和生命周期的多次迭代，并且仍在根据用户反馈进行改进。最新的更新包括 Pocky only 英文版本。我们与日本各地的小学一起，在补习班举办了研讨会和课外活动，以提高儿童和教师的认识。包括手册和教案在内的入门包在全国范围内分发。 战略 作为一家公司，Glico 努力支持儿童的成长和发展，所以我们想开发一种独特的工具来帮助他们学习新的技能 -- 编码。我们检查了现有的计算机科学教育工具，发现大多数都非常昂贵，针对年龄较大的学生。GLICODE 的目标受众是 5-12 岁的儿童，这是一个通过动手游戏学习最好的年龄组。我们与软件工程师和程序员合作，评估我们整个产品系列的 “可配套性”，并创造了一种新的可视化编程语言和一系列课程，共同教授算法思维的三个基本原则。从战略上来说，我们也想创造一些有新闻价值的东西，并引发一场关于日本缺乏计算机科学教育的全国性讨论。然而，主要目标是向孩子们介绍编码的想法，并让他们兴奋地在未来了解更多。
Glicode
案例简介：CampaignDescription GLICODE is the first ever educational app that uses advanced image recognition to turn real candy into code to teach kids the fundamentals of programming.Every packet of Pocky, Bisco and Almond Peak turns into bite-sized programming lessons where kids can lay out and arrange their snacks, capture the sequence and watch it turn into code that moves a character through increasingly complex challenges.The app covers three basic programming principles: ""Basic Syntax"", ""While Loops"" and ""If Statements"". We designed this easy to understand visual language so that kids can automate repetitive instructions and assign actions to specific triggers, making GLICODE a real programming language with endless possibilities. Outcome GLICODE generated attention in and outside of Japan, earning praise from CS organizations like Hour of Code for fostering programming education in such an innovative way.More than 200 local and international media sites published the story, and together with its social media reach, produced an estimated media value of over 3 million dollars. Japan’s Minister for Internal Affairs and Communications even saw it’s potential, giving GLICODE an MIC grant and adopting it as an official government program.GLICODE reached over 10,000 downloads in the first 3 months and continues to grow as more schools adopt it into their curriculums.Across the hundreds of workshops conducted, 95% of children who experienced the application answered ""It was fun"" and continued the educational game at home. 75% of parents replied that ""I think GLICODE is useful for children's programming education.""A global English version has now been released. Synopsis All around the world, children are learning to express themselves through code - but in Japan computer science is not going to be included as part of the national curriculum until 2020.This means that unless you attend expensive extracurricular lessons, most children across the country don’t have the opportunity to learn how to program and consequently have a low awareness of it.Glico products however are already making their way into the hands of millions of Japanese children every day. We wanted to use this medium to create a cheap and accessible way for children as young as five to start learning how to code. Execution The GLICODE app was developed for both Android and iOS in Unity.The OpenCV image recognition library was initially used to power the image recognition, although the latest versions use Google’s Tensor Flow technology for better object recognition and is the first Unity application in the world to do so.The app has been through extensive testing and many iterations over its life cycle - and is still being improved based on user feedback. The latest updates include a Pocky only English version. Together with elementary schools across Japan we’ve conducted workshops and extracurricular programs in cram schools to increase awareness amongst children and teachers. Starter packs, including manuals and lesson plans were distributed nationwide. Strategy As a company, Glico strives to support the growth and development of children, so we wanted to develop a unique utility to help them learn a new skill - coding.We examined existing computer science educational tools and found that most were prohibitively expensive and aimed at older students. GLICODE’s target audience is children aged 5 - 12, an age group that learns best through hands-on play. We worked with software engineers and programmers to assess our entire range of products for ‘codability’, and created a new visual programming language and range of lessons that together teach the three fundamental principles of algorithmic thinking. Strategically, we also wanted to create something newsworthy, and spark a national discussion about the lack of computer science education in Japan. The main objective however was to introduce children to the idea of coding and get them excited to learn more about it in the future.
Glicode
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Glicode
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基本信息
- 广告战役： #Ezaki Glico-网络-a592#
- 广告品牌： 格力高
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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