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普通大学: 茫茫荒野，只是另一个数字，就像每个人一样，毫无准备
案例简介：
普通大学: 茫茫荒野，只是另一个数字，就像每个人一样，毫无准备
案例简介：
Generic Universities: Middle of nowhere, Just another number, Be like everyone, Woefully unprepared
案例简介：
Generic Universities: Middle of nowhere, Just another number, Be like everyone, Woefully unprepared
案例简介：
普通大学: 茫茫荒野，只是另一个数字，就像每个人一样，毫无准备
暂无简介
Generic Universities: Middle of nowhere, Just another number, Be like everyone, Woefully unprepared
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How do you breakthrough the glut of invisible college advertising – all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices.
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