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妇女的歌
案例简介:对数字或环境执行或活动中发生的情况进行简短总结。 我们正在寻找智利人将手握在胸前的时刻,因此我们将国际足球的神圣时刻之一视为国家队演唱国歌的时刻。将手放在胸前的动作,我们添加了一个额外的动作,女性在进行自我检查时会这样做。通过这种方式,我们将唱赞美诗的仪式转变为女性进行乳房自我检查的灵感。 陪审团的文化/背景信息 我们发现,女性死于乳腺癌的原因之一是因为她们不重视自我检查。这就是为什么我们正在寻找一个空间,我们可以提醒所有智利人预防这些疾病的重要性。我们寻求处于一个标志性的时刻,因此每次发生时,女性都会记住进行自我检查的重要性。
妇女的歌
案例简介:Write a short summary of what happens in the digital or ambient execution or campaign. We are looking for a moment in which the Chileans hold their hands to their chests, so we appropriate one of the sacred moments of international football, when a national team sings the anthem. The action of putting your hand on your chest, we add an additional movement, which women do when they do the self-exam. In this way we transformed the ritual of singing the hymn, into an inspiration to women to do breast self-exam. Cultural/Context information for the jury We discovered that one of the reasons why women die from breast cancer is because they do not give importance to self-examination. That is why we are looking for a space where we can remind all Chileans of the importance of preventing these diseases. We seek to be in an iconic moment, so that each time it happens, women remember the importance of doing self-examination.
Anthem for The Women
案例简介:对数字或环境执行或活动中发生的情况进行简短总结。 我们正在寻找智利人将手握在胸前的时刻,因此我们将国际足球的神圣时刻之一视为国家队演唱国歌的时刻。将手放在胸前的动作,我们添加了一个额外的动作,女性在进行自我检查时会这样做。通过这种方式,我们将唱赞美诗的仪式转变为女性进行乳房自我检查的灵感。 陪审团的文化/背景信息 我们发现,女性死于乳腺癌的原因之一是因为她们不重视自我检查。这就是为什么我们正在寻找一个空间,我们可以提醒所有智利人预防这些疾病的重要性。我们寻求处于一个标志性的时刻,因此每次发生时,女性都会记住进行自我检查的重要性。
Anthem for The Women
案例简介:Write a short summary of what happens in the digital or ambient execution or campaign. We are looking for a moment in which the Chileans hold their hands to their chests, so we appropriate one of the sacred moments of international football, when a national team sings the anthem. The action of putting your hand on your chest, we add an additional movement, which women do when they do the self-exam. In this way we transformed the ritual of singing the hymn, into an inspiration to women to do breast self-exam. Cultural/Context information for the jury We discovered that one of the reasons why women die from breast cancer is because they do not give importance to self-examination. That is why we are looking for a space where we can remind all Chileans of the importance of preventing these diseases. We seek to be in an iconic moment, so that each time it happens, women remember the importance of doing self-examination.
妇女的歌
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Anthem for The Women
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基本信息
- 广告战役: #Instituto Nacional Del Cancer-网络-5af2#
- 广告品牌: Instituto Nacional Del Cancer
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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