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2018 届 NCAA 女子锦标赛国歌
案例简介:作为 Capital One 举办的 NCAA 女子篮球锦标赛的引领者,ESPN 今天发起了一场新的运动,恰逢国际妇女节。由早安美国主持人和前大学篮球运动员罗宾 · 罗伯茨讲述,这个地方是由 P! nk 的歌曲 “我们怎么样”,庆祝女性在过去、现在和未来体育领域的赋权和成就。这些创意编织了女性运动员的形象,她们违背了期望,打破了性别障碍,在她们的运动中取得了令人难以置信的成就,拥有了之前 NCAA 女子锦标赛的标志性时刻。
2018 届 NCAA 女子锦标赛国歌
案例简介:As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments.
2018 NCAA Women’s Championship Anthem
案例简介:作为 Capital One 举办的 NCAA 女子篮球锦标赛的引领者,ESPN 今天发起了一场新的运动,恰逢国际妇女节。由早安美国主持人和前大学篮球运动员罗宾 · 罗伯茨讲述,这个地方是由 P! nk 的歌曲 “我们怎么样”,庆祝女性在过去、现在和未来体育领域的赋权和成就。这些创意编织了女性运动员的形象,她们违背了期望,打破了性别障碍,在她们的运动中取得了令人难以置信的成就,拥有了之前 NCAA 女子锦标赛的标志性时刻。
2018 NCAA Women’s Championship Anthem
案例简介:As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments.
2018 届 NCAA 女子锦标赛国歌
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2018 NCAA Women’s Championship Anthem
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