Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film ‘Pink Kittens’ features 100 pink kittens, and aims to educate young drivers on how much you miss when you glance at your mobile. Launching today, it will run online, in cinemas and on social media.More than a third of young drivers aged between 17 and 24 admitted to using their phone and when driving (RAC, 2016). The campaign’s ambition is to highlight just how much you can miss when you use a mobile phone while driving, and establishes that if a driver looks down for 2.3 seconds at 30m/h (48kkm/h) they miss 100ft (30m) of road.‘Pink Kittens’ challenges viewers to see if they can spot the pink kitten, when taken through the 100 foot scene in real time. It’s only when the film is played back in super slow motion that the audience begins to discover how many pink kittens they’ve missed. CreditsLaura Kane – Senior Marketing Manager,Susie Seldon – Marketing ManagerCreative Agency: AMV BBDOCreative Director: Nicholas Hulley, Nadja LossgottCopywriter: Neil ClarkeArt Director: Jay PhillipsAgency Planner: Tom White, Alaina Crystal, Emma StaffordAgency Account Man: Katie Stanley, Tamara Klemich, Amy Tippen, Jess Smith, Luke HickeyAgency Producer: Verity ElvinMedia Agency: CaratMedia Planner: Kate McNiven, Steve ShawProduction Company: Iconoclast LondonDirector: We Are From LAExecutive Producer Anna SmithProducer: Emily RudgeDirector of Photography: Rina YangEditor: Paul O’ReillyEdit House StitchEdit Producer Alice ClarkeGrade: James Bamford Post-Production: The Mill Post-Production Producer: Simon BathSound Designer Sam AshwellSound House 750MPH