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SimpliSafe家庭安全: 传教士到处都是恐惧
案例简介:
SimpliSafe家庭安全: 传教士到处都是恐惧
案例简介:
SimpliSafe Home Security: Fear is Everywhere by Preacher
案例简介:
SimpliSafe Home Security: Fear is Everywhere by Preacher
案例简介:
SimpliSafe家庭安全: 传教士到处都是恐惧
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SimpliSafe Home Security: Fear is Everywhere by Preacher
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SimpliSafe's new Super Bowl ad teaser pokes fun at a well-known neighborhood type: the social media fear-monger. An ordinary man tries to go about his day, but a Greek chorus of nosy neighbors won't let him mow his lawn in peace. Tied to their smartphones, they subject him to a barrage of panic-inducing updates that will be familiar to anyone who has spent a little too much time swiping around their friendly local app.The SimpliSafe teaser poses the question, "Wouldn't it feel good to fear less?" This Sunday, the home security leaders take on automation, big tech, the 24-hour news cycle, and more hyper-contemporary causes for concern.The teaser is a first look at what's to come from SimpliSafe and creative agency, Preacher, in both companies' inaugural 30-second Super Bowl commercial. Look out for the real spot's debut toward the end of the first quarter.CreditsClient: SimpliSafeChief Executive Officer: Chad LauransChief Marketing Officer: Melina EngelCreative Director: Wade DeversSenior Director, Marketing: Josh Oppenheim-RothschildAgency: PreacherChief Creative Officer: Rob BairdChief Executive Officer: Krystle LoylandChief Strategy Officer: Seth GaffneyCreative Director: Kellyn BlountCreative Director: Greg HunterCopywriter: Jacob PankeyArt Director: Zach TavelArt Director: Riley ShineArt Director: Stacie LarsenBrand Director: Katie GibsonStrategy Director: Marika WigganExecutive Producer: Stacey HigginsSenior Producer: Chuy HernandezBusiness Affairs: Miiko MartinProduction Company: Arts & SciencesExecutive Producer: Mal WardDirector: Matt AseltonHead of Production: Christa SkotlandLine Producer: Zoe OdiumDP: Mihai MalaimareCasting: Spot CastingEdit House: CartelExecutive Producer: Lauren BleiweissProducer: Brady FieroEditor: Adam RobinsonAssistant Editor: Cole KoestererMusic: humanExecutive Producer: Carol DunnCreative Lead: Gareth WilliamsComposed By: Gareth Williams, Ed DunneMix: TBD Post, Dusty AlbertzAudio Producer: Kate EadsFinish House: ChapeauManaging Director/EP: Karuna VenterVisual Effects Supervisor: Ben LooramCreative Director: Lauren Mayer-BeugFlame Finishing Lead: Seth SilberfeinFlame Compositing Lead: Mark YoungrenFlame Artists: Paul Heagney, Marisa Chin, Clarke RivesGraphic Designers: Francisco Garcia Nava, Tony KandalaftVisual Effects Producer: Daughn WardSystems Co-location Architect: Mark Wright
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