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板条箱和桶: 传教士与旧的一起出去,与你在一起
案例简介:
板条箱和桶: 传教士与旧的一起出去,与你在一起
案例简介:
Crate and Barrel: Out with the Old, In with the You by Preacher
案例简介:
Crate and Barrel: Out with the Old, In with the You by Preacher
案例简介:
板条箱和桶: 传教士与旧的一起出去,与你在一起
暂无简介
Crate and Barrel: Out with the Old, In with the You by Preacher
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In her latest campaign for Crate and Barrel Witherspoon is sharing her hand-picked favorites for spring decorating and she’s surprising a couple of consumers in the process.The actor has chosen a set of favorites designs for the spring season and those are featured on the Crate and Barrel site. The brand extends that with the next episode of her online and social video campaign series called ‘Out With the Old. In With the You.’The series finds Witherspoon inspiring consumers to refresh for spring and make some easy swaps to bring their style together. The first video of the series introduced the concept of refreshing those pieces that are no longer in line with the “you” you’ve become as a home stylist. In the current episode, she visits two next-gen consumers (Rachel and Stephen) who are in need of a refresh to update some of the decor they’ve held onto for a bit too long.Witherspoon helps them identify how their style has evolved and choose a new item to replace the old, with the equivalent of something fresh and new from Crate and Barrel that better reflects their current style. For Rachel, she gets rid of a worn couch and brings in a sleek new model that fits her home. For Stephen, a new bed for himself and for his dog Louie make for an emotionally fulfilling reaction.CreditsClient: Crate and BarrelAgency: PreacherChief Creative Officer: Rob BairdChief Executive Officer: Krystle Loyland Chief Strategy Officer: Seth Gaffney Executive Producer: Stacey Higgins Producer: Jill SilbersteinSenior Brand Manager: Stephanie Smith Senior Strategist: Paola Ortega Business Affairs: Miiko MartinCD/CW: Greg Hunter CD/AD: Kellyn Blount Copywriter: Jacob PankeySenior Art Director: Riley ShineProduction Company: Unicorns & UnicornsDirector: Brittany MonetExecutive Producer: Adrianne McCurrahLine Producer: Brooke DooleyDP: Keith PikusProduction Designer: Itaru de la VegaEdit House: BeastExecutive Producer: Ron RendonProducer: Diana MendezEditor: Ben EllisAssistant Editor: Tiffany TaverasMix: PonyMusic: ExtremeFlame/VFX: BeastColorist: Tim Masick @ CO3
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