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    Protest Sign短视频广告营销案例

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    抗议标志

    案例简介:EntrySummary 秘鲁有 32% 的妇女是身体或语言暴力的受害者,没有人能伸张正义。与此同时,媒体正忙于讨论不太相关的问题。许多媒体被指控肤浅和耸人听闻,轻浮的感人主题,女性经常被作为封面故事,但以性别歧视的方式。在这一时刻,人们决定,秘鲁像 Peru21 这样重要的传播媒介采取的行动不仅仅是提供信息。秘鲁 21 发出声音,并将成为一种工具对许多女人来说。我们在社交网络上冲浪,寻找暴力女性受害者留下的刑期,我们把他们直接带到我们的封面。有一天,最重要的消息将是这些女性的声音,我们的封面将成为抗议。 翻译 暴力不是爱

    抗议标志

    案例简介:EntrySummary 32% of women in Peru have been victims of physical or verbal violence.None of them found justice. Meanwhile the press is busy discussing less relevant matters. Much of the press is accused of being superficial and sensationalist, touching themes of frivolity where women are often taken as a cover story but in a sexist way.At this juncture it was decided that a medium of communication as important as Peru21 in Peru took action beyond only delivering information.Peru 21 gave a voice and would be a tool for many women.We surfed on the social networks looking for sentences left by women victims of violence and we take them literally to our cover page.For a day, the most important news would be the voice of these women and our cover page would become a symbol of protest. Translation Violence is not love

    Protest Sign

    案例简介:EntrySummary 秘鲁有 32% 的妇女是身体或语言暴力的受害者,没有人能伸张正义。与此同时,媒体正忙于讨论不太相关的问题。许多媒体被指控肤浅和耸人听闻,轻浮的感人主题,女性经常被作为封面故事,但以性别歧视的方式。在这一时刻,人们决定,秘鲁像 Peru21 这样重要的传播媒介采取的行动不仅仅是提供信息。秘鲁 21 发出声音,并将成为一种工具对许多女人来说。我们在社交网络上冲浪,寻找暴力女性受害者留下的刑期,我们把他们直接带到我们的封面。有一天,最重要的消息将是这些女性的声音,我们的封面将成为抗议。 翻译 暴力不是爱

    Protest Sign

    案例简介:EntrySummary 32% of women in Peru have been victims of physical or verbal violence.None of them found justice. Meanwhile the press is busy discussing less relevant matters. Much of the press is accused of being superficial and sensationalist, touching themes of frivolity where women are often taken as a cover story but in a sexist way.At this juncture it was decided that a medium of communication as important as Peru21 in Peru took action beyond only delivering information.Peru 21 gave a voice and would be a tool for many women.We surfed on the social networks looking for sentences left by women victims of violence and we take them literally to our cover page.For a day, the most important news would be the voice of these women and our cover page would become a symbol of protest. Translation Violence is not love

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    广告公司: 麦肯 (秘鲁 利马) 制作公司: Locomotor , Kazoo Audio

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